FROM PROMOTIONS TO PRODUCT SHOWCASES, GET HIGH-QUALITY VIDEOS PERFECT FOR A VARIETY OF BUSINESS APPLICATIONS
Video Services Experts
Few mediums can capture the personality behind your business as well as video can. Get your brand accurately represented through the help of our in-house cinematographer and top-quality cameras. We’ll present who you are and what you do to in a way that both engages and delights your audience.
Hiilite gets the results you are looking for! Tell us a little bit about your company and what your objectives are and our team of marketing experts will create a unique digital marketing strategy to help crush your goals!
Want To Learn More About Our Video Services? Why Hiilite Is The Best Choice For Your Website? Read On!
What Are Marketing Video Services?
Marketing video services is a service that’s dedicated to crafting videos primarily for marketing purposes. Marketing agencies (like ours) will often be the provider of these and are designed around helping businesses get better visibility and engagement on their brand and products.
Typically, video services are used for applications like promotional videos for sales, new products, or to promote greater awareness of a company or business.
Additionally, with the rise of videos dominating on social media, videos are now often a core part of companies’ social strategy.
What Are the Types of Video Marketing?
Video marketing as a whole encompasses a wide range of videos types for businesses. These can be broken up into 4 main categories:
- Educational videos: designed to educate your audience about a product or service, or show your audience how to use your product or service.
- Company culture videos: made to showcase your company culture through footage of company events, retreats, or branding.
- Product/service videos: set up to demonstrate a new product or service, or for letting your audience know of a new product launch.
- Testimonial videos: footage of interviews with satisfied customers or clients who used your product and how it helped them deal with a problem they had.
Why Should You Use Video Marketing Services?
Shooting a video yourself with professional gear can take a lot of time, and especially money, to get all the equipment needed and getting people trained enough to use it.
Video marketing services are a cost-effective way to get high-quality videos without a massive investment in creating videos in-house yourself. Everything you need for a shoot will be provided to get you the best lighting, video definition, and sound to showcase your business in the best possible way.
How Effective Are Marketing Videos?
People prefer to watch more than they do read nowadays. Videos are therefore a natural way to better keep your audience engaged.
Because your audience is more engaged, they’re also converting more often. In fact, video can boost conversion rates by as much as 80%! The medium of video makes it easy to convey both information and emotion to connect with your business and improve sales.
Search engines also love videos, so they have the added bonus of boosting your SEO on major search engines like Google.
Finally, videos are at some of their most effective on social media. Viral videos dominate almost all social media channels and offer the opportunity to show the more human side to your business in a fun, creative way.
What Else Can Hiilite Do For Your Business?
Developing a website for your business needs to be a balance between a beautiful design and the right functionality.
Once we have determined your target audience and your business plan, we can help you to choose the right platform to accomplish your goals.
A business websites requires an intuitive balance of information along with an easy way for customers to contact or book with your company. That is where we start. After that we tailor your site to the needs of your business. Developing content to boost SEO allows us to establish you as the expert in your field. We include custom contact forms, questionnaires and ways to collect feedback.
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. If the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.
Branding requires the right blend of process, intuition, experimentation & leadership. There is more to giving a brand a life than developing a set of guidelines. And so, our portfolio shows brand roll-outs across a variety of media: web, printed collateral, video, social, email, sales environments, signage, packaging, events, advertising, direct mail.
Social Media Management
Social Media here seen an explosion of growth! Popular platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and many others have become the best place for meaningful engagement. It’s safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
We dig into the numbers to develop a strategy, then design tactics to attain your goals. Not every platform is right for every business, that’s why we delve into the nitty gritty to identify your audience and the right channels for reaching them. The we craft the content, execute the plan and monitor the metrics that matter most to you.
Hiilite arms you with the data, people, strategies, and tools needed to execute your lead gen plan to perfection. We’ll help you build a solid lead generation process to capture the interest of your best buyers, develop them into warm prospects through nurturing and create a faster route to sales.
A simple, yet often overlooked aspect when designing your site, is ensuring that it is optimized for all devices. With the world, including search, going global, you want to ensure your website is responsive and considers the mobile experience when designing and optimizing.
As part of our website build process, themes used are mobile responsive, but our designers and developers have been trained to also test and QA on all device types to ensure a smooth user experience. Finally, our Digital Marketing experts do a final review of the site to ensure high value conversions/actions are intuitive regardless of the device being used to access the site.
Analytics & Reporting
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.
You can use a sitemap to provide information about specific types of content on your pages, including video and image content. The team at Hiilite is well versed in reviewing your website’s sitemap ensuring it is accurately crawled and indexed in a way that is most optimal.
Hiilite’s Pay-Per-Click Ad Management methodology ensures your company is visible on social media platforms and google searches in order to cultivate a following, gain brand recognition and grow your customer base.
We manage, optimize, tailor and monitor your campaigns to ensure substantial improvements. There are a variety of paid marketing avenues to choose from including pay-per-click Google Adwords and social media ad platforms.
Search Engine Optimization (SEO)
You’re ready to start your business. You’ve spent hours developing a plan, scrutinizing your brand and had Hiilite Web Design and Marketing create a badass website. Now off into the world you go… Wait!
Before you leave, there are a few things you should know about your new website and Search Engine Optimization (SEO). When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it’s best performance. As you move forward there will be updates, changes and maintenance required on your website. You won’t be able to see them all, but they will drastically improve your site’s optimization. The Hiilite team will help you make the changes, and work with you to ensure you’re getting every advantage you can.
Video is 50 times more likely to rank organically in the search results than text pages. Video also increases conversion rates by as high as 80%. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
What Separates Hiilite From Other SEO Setup Providers?
You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
You’ll own all your deliverables, including your website.
You’ll optimize your marketing costs.
You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, in-house copywriter.
You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Holistic content creation team in house
Hiilite has a the resources, expertise and experience to create unlimited content IN HOUSE (blogs, video, podcasts, photos, marketing collateral, signage, logos, design, ANYTHING). This is a huge advantage over digital marketing agencies that don’t have this option as we can curate exceptional assets that allow you to continually scale your business.
Data-driven to provide maximum ROI
A dedicated digital marketing analyst that can swiftly derive actionable insights from the reports to make website changes that are supported by data.
Background Of Hiilite’s Video Services
Our roots date back to 2004, and we have been serving clients in a variety of industries ever since. We firmly believe that everything communicates and we work to ensure this value and belief system is in everything we do for clients including their white papers.
We’ve helped businesses achieve success in their marketing and advertising in competitive locations like Vancouver, Kelowna, Calgary, New York, Los Angeles and more! We keep our tone friendly and are unafraid to challenge the status quo.
Looking For A Local Touch? Hiilite Has You Covered
Companies we’ve helped:
Next, build your marketing strategy:
An effective Marketing Strategy increases sales and provides a sustainable competitive advantage.
We can help you develop a comprehensive strategy that will define your goals, identify your target audience, and detail the tactics to achieve success.