The Good, the Bad, The Ugly… Of Branding.
By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say… I love it here. I always love…
Read Article How to Win a Client & Get More Work
By: Tina Walczak, William Walczak & Cam Schreiner Today we’re going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on…
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Personal Branding Vs Company Branding
By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were…
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Designing The Future Of Female Leadership
A recent TEDx event stands out as markedly different from the usual fare. It was the inaugural year for a female-only panel of speakers at a TEDx event, making it…
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Deep Dive on Brand Strategy: How to Brand your Business
By: Tina Walczak & Cam Schreiner Today we are going to discuss how to brand your business. We were inspired this week by Conar’s story. Conar (@conarfair) moved to Kelowna…
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Incorporate and Trademark your Brand
By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking…
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The Hiilite Strategy
By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed…
Read Article I Procrastinate Too Much…
By: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination… If we know why we do it, but why others don’t do it, then we will…
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Lead Generation Marketing
By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency…
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Cohesive Brand Messaging
By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week’s topic with…
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