Online Marketing Strategy
Our process for web design starts with understanding your business and your goals. What do you want to achieve? What functionality do you require? Will your site contain mostly static content or is it dynamic and interactive? We walk you through the information architecture process of website planning quickly and painlessly. Understanding your needs and goals allows us to thoughtfully develop a website that will work in tandem with your online marketing strategy. Don’t have an online strategy? We can talk about that too.
Modern web development is about designing around the user experience. A website is only useful if it is full of images and content that your end user will find valuable and will drive them to connect with you. Content writing for the web is different than writing any other marketing material. The more relevant and useful content you have on your website, the more it will increase your ranking and visitation. Bad content can hurt your message and drive people away. Should you require assistance with content development we can provide guidance for the required content to create an impressive online presence.
Most of our websites are built on the WordPress platform, which means they automatically have a built in blogging platform and news posting capabilities. We ensure this is implemented on every website we design and develop. Blogging can drive traffic to your website. When integrated with your social media channels, blogging is a great way to increase engagement with your customers and clients. If you have a non-WordPress based website we are happy to help come up with the best solution for creating a functioning blog that is easy-to-use and manage.
Many companies are moving beyond the borders of bricks and mortar and are expanding into the online marketplace. We can build e-commerce sites of every size, big and small. From PayPal to PCI Compliant gateways that process credit cards directly on your website. With our e-commerce add-on for WordPress, we can implement a gateway that will allow you to easily add and maintain a list of products, and sell directly from your WordPress website. We have worked with many different products and systems and are confident that we can provide the best solution for your unique situation.