Deliverables:
• Website Design
• SEO Optimization
Client Overview
CustomAir is at the forefront of heating, ventilation, and air conditioning (HVAC) solutions, offering unparalleled services to both residential and commercial clients. With a rich history of merging expertise and resources, notably with Britech HVAC, CustomAir has solidified its position as a leader in the HVAC industry. Their comprehensive service range includes installation, maintenance, and repair of heating, cooling, and air quality systems. The team at CustomAir is dedicated to ensuring optimal comfort and efficiency, backed by a commitment to excellence and innovation. Their services are tailored to meet the unique needs of each client, ensuring personalized solutions that are both effective and sustainable.
The Challenge CustomAir Faced
CustomAir, upon merging with Britech HVAC, faced the unique opportunity to unify two strong service portfolios under one brand. Britech HVAC brought an established online presence that contrasted sharply with CustomAir’s more dated digital footprint. The challenge was not only to merge these entities in the eyes of their customer base but also to modernize and consolidate their online presence. This consolidation needed to reflect the combined strengths and expanded services of the merger, all while elevating the CustomAir brand to the forefront.
How Hiilite Helped
Hiilite recognized the potential in this merger to create a powerful, unified brand presence online that leveraged the best of both entities. Our strategy was centered around a comprehensive overhaul and unification of the websites, with a keen focus on maintaining the integrity and recognition of the CustomAir brand. Here’s how we approached this transformative project:
Website Launch and Design: We designed and developed a new website that mirrors CustomAir’s commitment to excellence in HVAC solutions. The design is sleek, professional, and user-friendly, serving as a primary resource for individuals and businesses in need of HVAC services. It reflects CustomAir’s industry leadership and dedication to providing efficient, reliable solutions for heating, ventilation, and air conditioning needs.
Local SEO Optimization: To maximize visibility to CustomAir’s target demographic, we executed a robust local SEO strategy. This involved optimizing the website with geo-specific keywords relevant to the HVAC industry and ensuring CustomAir’s inclusion in key local business directories. Our efforts make it simpler for residents and businesses to discover CustomAir online when they’re in search of top-tier HVAC services.
Engaging Content: Recognizing the power of connection, we filled the website with compelling content that showcases the CustomAir team, details their comprehensive services, and conveys their expertise in the HVAC field. This content is designed not just to inform but also to foster trust and rapport with potential and existing customers, highlighting CustomAir’s dedication to quality and customer satisfaction.
Meet the team
Project Manager: Bijoy Benhur
Graphic Design: Mark McCann
Web Development: Joseph Fortino & Heather Treadgold
Content Writer: Nicole Forbes
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