Attracting Top Talent in a Competitive Field
In a field where competition for top talent is fierce, Okanagan Vision Therapy needed a strategy that not only highlighted the professional opportunities available but also showcased the unique culture and values of their organization. The goal was to increase brand awareness not just among potential clients, but crucially, among potential recruits
Humanizing the Brand through Emotional Storytelling
We understand that the heart of a company is its people. Our approach for Okanagan Vision Therapy was to create a recruitment video that went beyond listing job benefits and requirements. We aimed to tell a story that humanized the brand, showcased its values, and resonated with potential candidates on an emotional level.
A Story that Inspires and Connects
The recruitment video was a resounding success, achieving the following outcomes:
• Enhanced Employer Branding: The video effectively communicated the unique culture and values of Okanagan Vision Therapy, distinguishing them as a desirable employer in the vision therapy field.
• Emotional Engagement: By showcasing real employee stories, the video created an emotional connection with potential candidates, making them feel a sense of belonging even before joining the team.
• Effective Recruitment: The campaign led to an increase in qualified applicants, with candidates often citing the video as a key influence in their decision to apply.
Crafting Your Recruitment Narrative
At Hiilite, we believe in the power of storytelling to connect organizations with their ideal candidates. Just like we did for Okanagan Vision Therapy, we can help you craft a narrative that not only showcases your company’s culture and values but also resonates with potential recruits on a deeper level. Let’s tell your story and attract the talent that will drive your business forward.
Meet the team
Project Manager: Bijoy Benhur
Videography: Seger Nelson
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