How We Physically Communicate with Texture and Visuals
Your business card is like your handshake… Is your design strong and confident, or does it lay flat, like a dead fish? (no one likes a dead fish handshake ????) …
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Great design builds trust, communicates clearly, and captures attention. In Hiilite’s Graphic Design blog, you’ll learn about layout trends, colour theory, typography, and the creative process behind visual storytelling.
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Information Visualization
Information visualization is one of the most recent movements that inspires great design. The visual communication of information or data can be effective, intriguing, and beautiful – or it can confusing, boring,…
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Drawing Inspiration from Paul Rand
Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn’t have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much of what he knew. His hard work and determination is what set him apart from other designers at the time.
The Power of Colour in Branding
It is widely understood that colour plays an integral role in branding, but do we really know to what extent? Even if we do, do we know how to use it properly?
Brand Identity Guide: The Psychology of Branding
Consistency in brand appearance reassures your customers they are getting the same great service every time. So how do we ensure brand consistency for our clients? We use a Brand Identity Guide.
Why Your Business Needs Good Design
While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand’s design, this shouldn’t be the corner you cut.
2016 Graphic and Web Design Trends to Pay Attention to
Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering…
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