Interior Health

healthcare marketing website design

Accessibility in Website Design for Health Services

Interior Health came to us because they were having a challenging time getting staff to engage with their online news portal. We helped them redesign and rebuild their news site to be clear, simple to understand, and easy to read for people of all ages. User experience was a high priority for them, and we achieved this through a minimalistic tile design, bold titles, and straightforward navigation.

healthcare organization marketing person speaking to media
healthcare organization web development man jogging

Keeping the user’s journey a top priority

Life often doesn’t go the way we expect it to, which was the case with the COVID-19 pandemic. We worked with Interior Health to transition their news portal to become public facing. This allowed community members access and stay up-to-date on pandemic news.
We knew that people of all ages – including seniors with impaired vision – would be viewing the site. Our team made sure to keep their browsing experience top priority, making sure to include enough contrast to be easy on the eyes and using bold typography to help headlines stand out.

healthcare organization marketing new website on laptop
healthcare organization marketing man visiting website

Stress-free navigation is crucial

A clear hierarchy within the navigation and content help draw in the user while making the information easy to understand. People don’t want to spend more than a few seconds looking for information, so we included clear sections within the top-level navigation to categorize the types of content into multiple mini portals, each with a different topic of interest.

healthcare organization website development portal screenshots

A site’s structure should make sense to anyone visiting your site, regardless of their purpose so they don’t get lost and frustrated.

Positive imagery and clarity in design

Uplifting imagery and eye-catching visuals helped add an element of positivity to potentially stressful topics.

Our team also added a unique custom “frosted glass” effect to complement Interior Health’s existing brand while also helping the content immediately stand out.

healthcare website marketing nurse with a patient
healthcare organization marketing woman jogging with mask
healthcare organization marketing website redevelopment
healthcare website redesign petri dish background image


Project Manager: Liz Dunning
Graphic Designer: Mitch Mills
Web Development: Heather Treadgold

healthcare organization logo development

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