Enamel Dental: Polished Penticton Dentist Branding, Website Design & Marketing
Enamel Dental Centre built trust for over 20 years in their community — Hiilite brought that to the attention of the public. Trust distinguishes brands in local areas, but unless you’re a local you may never know. We leveraged their existing brand and revitalized the design—taking the best from the past and bringing it to the present.
‘Tooth’ful and Modern Branding
A handwritten font conveys their personal touch, which is paired eloquently between their logo and wordmark. Nature was the inspiration behind their colours. A soft shade of green was selected as a refreshingly light, calming tone, whereas the pink is a palatable contrast that still maintains the natural aesthetic.
We created a brand that focuses on creating trust while being familiar and approachable.
23% increase in PPC conversions
Our paid advertising efforts improved the number of people taking valuable actions and booking appointment with Enamel Dental.
125% increase in social traffic
A good social presence can grow interest in your brand and build your customer audience. We achieved both for Enamel Dental.
Simple Navigation and Content That Makes You Smile
In creating their website, Hiilite worked closely with Enamel’s team to provide users with a breakdown of each service and technology they have on-hand. The homepage opens to a slider that rolls through their brand attributes: trust, community, and anxiety-free dentistry. The inner pages provide a wealth of information to set patients’ hearts at ease regarding any procedure.
19% increase in organic search conversions
We helped convert people actively looking for dental services.
How We Helped
Project Manager: Emilia Muscardin
Graphic Designer: Jamie Langevin
Web Development: Damien Stewart
Content: Ellen Gregory
Photography: Donovan Wagner
We crafted a new direction that is 100% Canadian through their brand personality, marketing media materials, and website design.
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