How many times has a team member or client requested that you come up with an innovative or creative solution to the problem at hand? How do you switch to a “creative mindset”? Many organizations have completely lost touch with true creativity and are consistently churning out lacklustre results that rarely “wow” the user or…
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You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…
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Science fiction is well known for outlandish and futuristic gadgets. It’s not difficult to see how sci-fi creators are responsible for inspiring a number of real technological advancements that have shaped our modern world. From Star Trek to 2001: A Space Odyssey and beyond, Sci-Fi has had a direct effect on the trajectory of technological…
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In the digital era more and more of our business is happening online, which is great news for freelancers and businesses alike! Taking advantage of this new form of labour can pay off substantially - freelancers appreciate being independent and flexible, while businesses can maintain a consistent workflow without needing additional office space or conventional…
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Sir Richard Branson and Kendrick Lamar. There is literally no way to make these two men more dissimilar...right? When you hear the phrase “start-up”, you might think of a colourful office in Silicon Valley, adorned with every Apple product under the sun like some sort of weird Steve Jobs shrine. And when someone…
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Right now, there are millions of individuals conducting important and fascinating research across the globe within universities and other scientific institutions- and what a shame it is that the general public will never be exposed to the majority of that research. Information only has power if it can be shared with others. If a researcher…
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Viva la Financial Revolution // A Solution The way we bank and invest has evolved and transformed with the emerging fintech industry. Fintech seamlessly unites financial services with technology to create large scale financial solutions that can be accessed by anyone connected to the internet. Online platforms such as Betterment, Wealthfront and Vanguard have…
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Logical and Uncomplicated Aspirations Logical, uncomplicated, simple design is a mainstay trend that most designers aspire to in their work. Unless you’re attempting to create an art piece, these are universally appreciated concepts for the end-user. How you accomplish it differs based on industry, but given that simplicity has become a core tenet…
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When you know you have the best hand at the poker table, what do you do? You go all in… The Hiilite Creative Team has gone all in for 2018, giving our videography and photography hardware a serious update. We are on the mission of becoming the best and most badass marketing agency in the…
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Would you describe yourself as a "creative"? Are you excited to go to work in the morning, or do you dread the trek that lands you behind a desk, working on projects that can only be described as lackluster. If you have an internal creative flare, you may find it difficult to spend the next…
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Planning your brand for the future can only go so far. Brands must be adaptive, reflexive, and able to change to hold the interest of a diverse culture. For larger companies trying to grow their market share, taking risks is integral to growth and preventing stagnation. Risks come at a cost, whether it is increasing…
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The value of a brand is built upon how your audience perceives you. Leading brands thrive through promoting a lifestyle, experience, and an ideology that resonates with their potential customer base. Brands are constantly communicating their value, and successful brands reach ubiquity through a constant reforming of their image to reinvigorate their appeal. Levi’s, for…
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