You know what they say in Manhattan- appearances are everything. When your clientele enjoy the finer things in life, your brand needs to reflect that. Dog Relations NYC is a dog training service for the dogs of New York City. Elisabeth Weiss is the woman behind all the magic, transforming mischievous puppies into well behaved…
Read MoreYou may have asked yourself in the past, "What is SEO?" and how it works. You're not alone. In fact, this is one of the most common questions we receive from clients here at Hiilite. In this blog, we'll provide some insight into what SEO is and how it fits in to the digital marketing…
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Canopy Growth recently secured the largest strategic investment in the cannabis space to date, with the investment received from alcohol giant, Constellation Brands. Keep reading to learn more about Canopy Growth’s SEO practices, and possible areas for it to improve. Many of the concepts have been used when marketing cannabis business clients at Hiilite. A successful…
Read MoreHey, we love employees (we have 24!). However, hiring someone isn’t always the best option. With added employees comes extra responsibilities and costs that can drastically affect an organization like yours. Hiilite is here to show you the benefits of hiring a marketing agency (hiring out) vs hiring a full-time staff member (hiring in). This…
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Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…
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Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite - “Marketing is no longer, ‘I’m going to take a picture and put it out in front of an audience’. It's an iterative process”. Iterative in the fact its continual adaption to get focused results for your…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…
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Some of our writers have been working with a gentleman by the name of Jared Kessler. This article and call summary would be a great resource for anyone who is looking to hone their writing skills and processes. Creatives, managers, and business owners alike can all benefit from Jared’s thoughts on creation and methodology. …
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What questions to ask when hiring an agency. Developed by: Tina Walczak, Chief Design Officer of Hiilite. Download the free checklist here. Companies tend to focus on profitability solely as a measure of performance, but this is just one area that we can measure business excellence. When success is measured solely through revenue-related goals,…
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Together, Google and Facebook take in one-fifth of global advertising revenue. While the primary services of these two companies are free, they require personal data to function, but the value of this data goes beyond making YouTube videos and sharing status updates. Data collection and sharing practices have changed quickly to facilitate the growth of…
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Social media is an incredible tool for companies to promote their services and products. It’s an exceptional way to reach your target audience and be seen on a broader scale. However, it’s essential to evolve and stay current as social media platforms, such as Facebook, Instagram and twitter drastically change their algorithms. The latest algorithm…
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