From the Ballet Stage to the World of Business Ballet is the epitome of poise, beauty and strength. Professional ballet dancers endure a lifetime of intense training to achieve peak physical excellence and perfection. The demand, physically and psychologically, to achieve excruciatingly demanding precision in front of an audience induces acute anxiety. Thought patterns that…
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Minimal Risks, Massive Rewards 10 years ago, a group of Kelowna city council representatives traveled to Portland, Oregon to analyze the city’s successful bike share program. Fast forward to 2018 and a similar project has finally been given the green light in Kelowna. The city has done well during their negotiations with Dropbike, the Toronto-based…
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Struggling to shoot outdoors in bright, natural light? Discover how our Photography Team captured beautiful portraits in the snow filled mountains of British Columbia! The winter months keep many photographers cooped up indoors, shooting the same style in their studio day after day, until the warm weather decides to make its triumphant return. At Hiilite, we…
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Have you ever wondered how eye catching brands are created? If you work in design or marketing, this is likely a question that you focus on daily. When our team is branding, we are constantly asking ourselves... "How can we create a collection of images, content and designs that perfectly encapsulate the emotions and energy…
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Your search for the secret formula that will bring you effortless success, happiness and limitless wealth is over! Are you ready to completely transform your life? We have discovered a life-hack that will give you the body you’ve always wanted, a seven figure bank account and all the fame you can handle. It is a…
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Information visualization is one of the most recent movements that inspires great design. The visual communication of information or data can be effective, intriguing, and beautiful – or it can confusing, boring, and ugly. Hiilite Creative Group's William Walczak believes "everything communicates" and an effective design should speak to its audience and produce results. Everything Communicates Has…
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Social media is no longer a popular option for businesses, it's a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers...
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As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and...
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The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces...
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Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006...
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Everyone knows that real estate is booming right now and in a competitive space it's important to stand out from the crowd. Sean Skuter approached Hiilite looking for a brand that would serve as the foundation for growing not only his personal business, but also for further expansion in the future.
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The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses,...
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