We know branding is not rocket science. Aerospace Engineers are not required. It just needs the consistency, process, experimentation & leadership. It takes discipline and time to create a cohesive brand.
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Hiilite
Before Pokémon, there were Pigs!
With the recent release of Pokemon Go augmented reality games have become all the rage. Nintendo has captured the attention of tens of millions of mobile gamers with the advent of a digital world of mini monsters layered over the real world. The game seems to have risen to popularity partly due to the...
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True Dental Wanted True Results
Seeking a website revival reflective of the comprehensive experience for the entire family, Hiilite strives to understand the core principles of each of our dental clients and their unique branding agendas. Building the foundation for True Dental’s SEO platform we utilized the recent renovations as inspiration for a revitalized website.
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Hiilite was Choice A for Plan B
Plan B was an established premiere barber shop that sought the expertise of Hiilite to re-design their website to be the catalyst for growth. The ultimate goal, to become a full service salon concept including female demographics was priority, while continuing the current branding theme of being kick @ss experts in barber techniques.
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Hiiliting the Arts with Opera Kelowna
Opera Kelowna is a non-profit society that sought assistance in bringing consistency to an existing brand. A spanning collaboration of various volunteers assisting in the visual needs of the organization had created unrelated visuals that needed aligning. Drawing on common elements they wished to retain such as the black, white, and red color scheme, our…
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To Blog, or Not to Blog for Your Business…
To blog, or not to blog? That is the question of many large and small businesses alike! It feels like everyone, and their dog is starting a blog nowadays, so what’s the point in hopping on the blog bandwagon if it’s “over saturated,” right? Yes, it might seem pointless at first glance, but the truth…
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2016 Graphic and Web Design Trends to Pay Attention to
Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering between which trends have a long-term future (and which ones should be avoided like the plague) is an elementary task. However, for someone who is…
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5 Secrets to Creating Responsive Web Design
Last week we sat down with one of our clients and they asked us: “You'll make a mobile and tablet version of my website too, right?” We love questions like that and jumped on the opportunity to explain that the way we design our clients' websites is through the utilization of a method called responsive…
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Recap of SEO for 2015
In business nothing remains static for long, so it's no surprise that there have been many changes in the way we conduct online marketing in recent years. Updates to the Google Algorithm over the last 3-5 years has permanently altered the Search Engine Optimization landscape. Search engine marketing is no longer about latching onto a…
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Web Design 101
When you're looking to build a new website, where do you start? Many companies know they want and/or need a new site, but that's about as far as they get when it comes to planning. There's no denying that your web presence is important, but when it comes to deciding what that should look like you…
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Hiilite appoints Adrienne Renaud as Studio Manager
The transformation of rt Strategy in to Hiilite last fall kicked off a series of positive changes at our company. Not only with our brand & structure, but with our team as well. Today, we are happy to announce the appointment of Adrienne Renaud (Twitter |LinkedIn) as our full-time Studio Manager. Adrienne contracted with our previous…
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Hiilite merges with ITS Media, appoints William Walczak as Director
From our founding in fall 2013 Hiilite has been on a path to strengthen and diversify our client base, our leadership team and our offering to clients. As part of this strategy we are happy to announce the acquisition of ITS Media and the appointment of William Walczak, as our newest company director and partner. Will brings a…
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