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What Is Search Engine Optimization (SEO)?

What Is Search Engine Optimization (SEO)?

SEO stands for Search Engine Optimization. It is the process of increasing both the quality and quantity of traffic by adhering to search engine’s (i.e. Google) best practices.

We see some confusion from clients and potential clients about what exactly SEO is. In most cases, its not a series of ‘hacks’ or ‘voodoo’ that magically ranks you atop the search engine results pages. Instead, it is a long game that as you continue to meet the needs of those searching online, providing answers to valuable questions, Google and other search engines reward your website. The analogy we like to use at our agency is that SEO is much like going to the gym, with a few exceptions, getting in shape is a long process. The same is true with SEO.

In the upcoming videos we will share some tips for improving the user experience and answering questions, to increase your search engine ranking.


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