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Search Engine Positioning And Domain Names

We’ll walk through some of the considerations commonly discussed by clients when deciding to create a website. The domain is the URL you will be purchasing that your customers will be able to find you on the web with.

A common thought amongst marketing agencies is that you should target an exact match domain. For example: if your service offering is around personal training, you should be targeting ‘’. In my opinion, the potential benefits do not outweigh the benefits that you would gain by building a brand and associating your domain with this brand. Using his same example, I would target a domain like, ‘’.

Now, there are a few exceptions where I might advise differently. The first being if we know the client is only competing locally. An example domain in this case might be ‘’. This could potentially allow you to corner the market for the most highly searched keyword in our niche, in our area.

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