Branding Questionnaire

We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. Our roots reach back to 2004. So if the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.

Name*
First Last
Email*
Phone*
Company Name
Is this a new brand or a redesign of an existing brand?
- New brand
- Re-design
Describe your current business, product or service:
Could you specify your main business goals and objectives?
Who will be the main decision maker(s) on this project?
Who are your main competitors and what differentiates/sets you apart from them? Why should customers choose you over them?
Who is your primary target audience? This could be based on demographics such as age range, race, gender, employment level, social & economic conditions, education, income or geographic location.
Do you offer your target market anything that others do not? Competitive advantage?
What problem does your current business, product or service solve for customers?
What will be your main source of advertising? How and where will a potential client discover your business? Newspapers, magazines, directories, print marketing materials (posters, flyers, leaflets, brochures), online (website, email, social media etc)
What impression would you like your business to create for customers who experience it?
What keywords best describe how you would like your business to be portrayed going forward? Trust, loyalty, dependability, traditional, corporate, professional, established, edgy, modern, high-tech, fun, creative etc.
What would you like your new logo/identity to accomplish? Stand out from the competition, highlight a new product/service, upgrade the outdated image etc.
If you have an existing brand, why is it currently not working for you?
Is there a unique story behind your business or business name? (Family business etc.)
Is there anything specific associated with the your business that is important to emphasize?
Are there any specific elements you would like to see incorporated in your brand? (Icons, symbols, imagery, characters etc.)
Do you have a tag line or slogan for your business that needs to be included?
Do you have any color preferences or existing brand colors which must be adhered to?
Please attach any existing brand guidelines or logo files
Drop files here or

Max. file size: 512 MB.
Are there any restrictions on the design? If so please detail them here:
Provide links to 5 logos/brands that you like or feel worked well. Explain what caught your attention or why you were drawn to these in particular:
Similarly, provide links to 5 brands, which you believe, do not work well and explain why:
Where will the branding primarily be used and in which mediums? (Printed materials, website, signage, vehicle, clothing (embroidery), merchandise, products etc.)
Are there any production restrictions or considerations? (Size, colour, format etc.)
Is there a time frame or specific deadline for project completion?
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