Branding and Graphic Design

We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. Our roots reach back to 2004. So if the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.

We know branding is not rocket science. Aerospace Engineers are not required. It just needs the right blend of process, intuition, experimentation & leadership. But just like there is more to raising a child than giving birth, so there is more to giving a brand a life than developing a set of guidelines. And so, our portfolio also shows brand roll-out across a variety of media: web, printed collateral, video, social, email, sales environments, signage, packaging, events, advertising, direct mail.

Learning about your market and their influencers. Learning about your competitors and your comparative strengths & weaknesses.

  • Customer Analysis
  • Competitor Analysis
  • Current Brand Audit

Defining the ideas behind the best possible brand or system of brands to support your business strategy.

  • Brand Promise
  • Brand Personality
  • Brand Position
  • Brand Architecture

Bringing the brand strategy to life through names, taglines, colors, wordmarks, icons, typography, language, graphics & imagery.

  • Verbal & Visual Identity
  • Digital Deliverables
  • Printed Deliverables
  • Event Guidelines
  • Advertising Standards
  • Signage Guidelines

Monitoring and increasing brand awareness, consideration & loyalty through channels defined in a marketing plan.

  • Launch & Awareness
  • Campaigns
  • Events & Experiences
  • Sales Promotions
  • Loyalty Campaigns
  • Employee Training
  • Social Media Engagement