Retail Marketing for Kelowna Shoe Store
BLVD Shoes are an independently owned shoe store determined to build a home for the style conscious. Hiilite crafted the branding from the ground up, ensuring at every turn that the brand conveyed their fashion-forward, customer-centric approach to potential new customers.
One passerby asked the BLVD shoe owners how many stores they had, noting the brand seemed solidified and professional.
Creating Brand Consistency
The owners of BLVD knew how they wanted their brand to look and feel but lacked the design and marketing experience to properly frame it. Hiilite empowered them to become advocates of their own brand consistency.
Big Brand Feel
Hiilite relentlessly pursued the goal of achieving a high-end boutique esthetic that equally conveyed the energy, joy and passion the store owners feel for fashion. From a custom shopping bag design to website design, every shape, colour, and pattern was thoughtfully designed.
Photography & Creative Direction
Hiilite leveraged local landmarks in the strategic photoshoots to ensure BLVD’s customers knew they were dealing with fashion experts who really understand the needs of local people. Our creative direction ensures that the brand’s strong message carries across every advertising media used by BLVD.
How We Helped
Project Manager: Adrienne Renaud
Project Manager: Liz Dunning
Graphic Designer: Cam Schreiner
Web Development: Heather Treadgold
SEO: Patrick Henderson
Content & Social Media: Stephanie Ford
Content & Social Media: Luan Jardine
Content: Brandon Cooper
Photography: Madison Cook
Photography Creative Direction: Madison Cook
Photography Creative Direction: Tina Walczak