BLVD Shoes

A fashion-forward brand identity with powerful design, outstanding photography, and a strategy that keeps the owners at its core.

Retail Marketing for Kelowna Shoe Store

BLVD Shoes are an independently owned shoe store determined to build a home for the style conscious. Hiilite crafted the branding from the ground up, ensuring at every turn that the brand conveyed their fashion-forward, customer-centric approach to potential new customers.

retail shoe store marketing brand logo color palette
retail shoe store marketting blvd shoe business cards
retail shoe store marketing front desk employees
shoe store marketing orange sperry
retail shoe store marketing employee holding shoes
retail shoe store marketing chooose your style campaign

One passerby asked the BLVD shoe owners how many stores they had, noting the brand seemed solidified and professional.

retail shoe store marketing opening soon signage

Creating Brand Consistency

The owners of BLVD knew how they wanted their brand to look and feel but lacked the design and marketing experience to properly frame it. Hiilite empowered them to become advocates of their own brand consistency.

Big Brand Feel

Hiilite relentlessly pursued the goal of achieving a high-end boutique esthetic that equally conveyed the energy, joy and passion the store owners feel for fashion. From a custom shopping bag design to website design, every shape, colour, and pattern was thoughtfully designed.

retail shoe store marketing white mk shoes
retail shoe store marketing model with mk shoes
retail shoe store marketing blvd shoes custom shopping bag

Photography & Creative Direction

Hiilite leveraged local landmarks in the strategic photoshoots to ensure BLVD’s customers knew they were dealing with fashion experts who really understand the needs of local people. Our creative direction ensures that the brand’s strong message carries across every advertising media used by BLVD.

retail shoe store marketing blvd storefront photo
shoe store marketing blvd shoes blvd website
retail shoe store marketing couple walking downtown in new shoes
retail shoe store marketing blvd branded bags
shoe store marketing wood shoes on blue background
shoe store marketing model sitting on the grass
shoe store marketing employee carrying kendall + kylie products
shoe store marketing women trying on shoes


Project Manager: Adrienne Renaud
Project Manager: Liz Dunning
Graphic Designer: Cam Schreiner
Web Development: Heather Treadgold
SEO: Patrick Henderson
Content & Social Media: Stephanie Ford
Facebook Ads: Luan Jardine
Brandon Cooper
Photography: Madison Cook
Photography Creative Direction: Madison Cook
Photography Creative Direction: Tina Walczak

retail shoe store marketing blvd shoes logo

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