BLVD Shoes

A fashion-forward brand identity with powerful design, outstanding photography, and a strategy that keeps the owners at its core.


Brand Colours

Integrated Branding Programs Submission

BLVD is shoe retailer for the style-conscious. You can shop brands like Michael Kors, Cole Haan, Free People, and Toms.

Located in Orchard Park shopping centre in Kelowna British Columbia; founded by a husband and wife team. Hiilite built the strategy, identity, business papers, collateral, packaging, signage, website, and was the creative lead and supplier for all BLVD photography and video.

Photography & Creative Direction

Hiilite leveraged local landmarks in the strategic photoshoots to ensure BLVD’s customers knew they were dealing with fashion experts who really understand the needs of local people. Our creative direction ensures that the brand’s strong message carries across every advertising media used by BLVD.

BLVD Owners – Rob Cronkhite & Sena Atsu

Team

Project Manager: Adrienne Renaud
Project Manager: Liz Dunning
Graphic Designer: Cam Schreiner
Web Development: Heather Treadgold
SEO: Patrick Henderson
Content & Social Media: Stephanie Ford
Facebook Ads: Luan Jardine
Content:
Brandon Cooper
Photography: Madison Cook
Photography Creative Direction: Madison Cook
Photography Creative Direction: Tina Walczak

retail shoe store marketing blvd shoes logo

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