Chief Brand Officer
Tina Walczak is the Chief Brand Officer and Partner at Hiilite Creative Group Inc. She is experienced at combining her passion for design with her keen business focus and is always working on unique ideas that push established creative boundaries. Her desire to provide high- quality work for clients stems from her drive to become the best female brand strategist in the world. This is a goal Tina has pursued ever since she started making designs and she challenges herself every day to find as many opportunities as possible to achieve it.
With an endless determination to learn and grow, Tina has interviewed and has been mentored by A-listers in the creative community from marketing pros to highly successful CEOs. These include the likes of Chris Do, Michael Janda, and the CEO of Dragone: François Girard.
Searching for chances to share her creativity with others has led Tina to her role in Hiilite today. A champion for women in the workforce, she has been a speaker at TEDxKelownaWomen 2018 and a founder of the Creative Career Formula. Tina has reached both new and targeted audiences through her work as a manager and creative director at Vancouver View Magazine and Maximum Yield Publications as well. Finding new ways to approach projects, Tina has also built her skillset as the Creative Director at Homes & Living Magazine and the Owner/Creative Director at Flow Grafix. In recognition of her accomplishments, she was awarded the Top 40 Under 40 award for 2020 by the Kelowna Chamber of Commerce.
Her talent in the design world stems from her dedication to the education she received. Tina graduated from Royal Roads University with a Bachelor of Commerce in Entrepreneurial Management, and from Vancouver Island University with a degree in Graphic Design. She has also developed her skills in marketing through a Marketing Research Certification from How Design University and Sales and Operations Certification from Trainwest Management & Consulting.
Tina is her happiest when she is creating innovative and detailed work that breaks the mould. Committed to producing strong, complete brands for clients that capture their business strategy, Tina craves challenge and never lets herself get too comfortable.