Marketing today is equal parts art and analytics. In this category, Hiilite’s experts share how to build campaigns that connect, content that converts, and strategies that scale. Learn the tools and tactics driving modern marketing success.
Grow your business with Hiilite’s Marketing Services and see what’s possible.
Marketers have been working to perfect social media marketing for years. Facebook is the medium that has dominated for the majority of businesses, but we want to give you some great tips on how to use Instagram to properly promote your business.
Brands and marketers are trying very hard to engage with you! Is it working? As you scroll through your Facebook feed or Google-search the latest news and entertainment, brands are communicating at you but are they communicating with you? As a brand, company, or marketing agency, your goal is to engage with your target audience and attract new customers – whether you’re a small business in Kelowna or a major international brand.
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” ― Maya Angelou
This applies to your business as well. The creative process that brings your business from an idea to reality is never void of emotion. The trick is finding what feelings you want to convey to your audience and the best way to go about it.