Plan B was an established premiere barber shop that sought the expertise of Hiilite to re-design their website to be the catalyst for growth. The ultimate goal, to become a full service salon concept including female demographics was priority, while continuing the current branding theme of being kick @ss experts in barber techniques. The search term ‘hair salon’ in Kelowna is highly saturated which required a combination of SEO and pay per click advertisements to bring Plan B to the top of the list. Once this was accomplished, we provided social media management to instill brand recognition with an increased amount of consistent active messaging on all platforms. An exciting division of the collaboration is the monthly blog contributions that allow Plan B to display their quirky, retro, individualism that helps draw in those a little to the left.
Social Engagement Synergy:
Providing heightened participation through social media platforms and growth in new accounts. Expansion into Instagram was explored as a potential for stylists to showcase their specific skill sets and provide proactive visual content throughout social communities.
Search Ranking Domination:
Increasing the consistency and ability for top ranking positions on search engines was priority. Through a strategic combination of tailoring title tags and meta descriptions Plan B has received quantifiable increases on their ROI and leading to client progression from website design to ongoing marketing activities.
With an increased amount of consistent messages, Plan B has established its brand as a destination for Kelownafornia blow outs to edgy undercuts. Despite this diversification Plan B has experienced the notoriety that comes exclusively with a Hiilite partnership and is well known within the city.