Social Engagement Synergy:
Providing heightened participation through social media platforms and growth in new accounts. Expansion into Instagram was explored as a potential for stylists to showcase their specific skill sets and provide proactive visual content throughout social communities.
Search Ranking Domination:
Increasing the consistency and ability for top ranking positions on search engines was priority. Through a strategic combination of tailoring title tags and meta descriptions Plan B has received quantifiable increases on their ROI and leading to client progression from website design to ongoing marketing activities.
Brand Recognition:
With an increased amount of consistent messages, Plan B has established its brand as a destination for Kelownafornia blow outs to edgy undercuts. Despite this diversification Plan B has experienced the notoriety that comes exclusively with a Hiilite partnership and is well known within the city.
