True Dental approached Hiilite Web Design and Marketing for a re-designed website that more accurately reflected their brand. They provide a comprehensive dental experience for the entire family. Hiilite built the foundation for True Dental’s SEO platform and used their recent renovations as inspiration for a beautifully revitalized website. Through brand consistency, Hiilite has allowed True Dental to be easily recognizable within the community by pulling the iconic orange and blue throughout all marketing opportunities.
Hiilite Web Design and Marketing‘s priority when True Dental approached us was to have a beautifully revitalized website in a way to diversify and identify their brand among other dental offices in the Okanagan. It was important to keep brand consistency throughout their website as well as ensuring that it was responsive on all devices. The addition of thorough service and patient information pages highlighted True Dental as a health care resource provided by trusted oral health professionals in the community.
SEO Strategy and Implementation
Hiilite constructed a website true to our client’s vision, and the next task was search engine optimization. Dentistry is a densely saturated industry within the Okanagan, so it was important that we completed in order to drive traffic, increased website usage and ultimately a return on investment for True Dental. The more engagement that Hiilite is able to create through blogging and social media, the more clicks to the website we are able to generate. Clicks become more customers for True Dental to ‘WOW’!
The difference when using Hiilite Web Design and Marketing is the power and experience of an entire marketing team verses one marketing specialist. True Dental’s marketing strategy was based upon a SWOT analysis as a guide for strategic direction. This unified effort ensured that marketing efforts aligned with True Dental’s goals and objectives. The accomplishment of these goals is evaluated on a monthly client meeting to accommodate the changing needs of business from design concepts to content voice.