Beyond aesthetics and narrative, the content was meticulously optimized for search engines. SEO best practices were implemented, ensuring Warnaar Steel’s digital presence is not only beautiful but also discoverable.
Deliverables:
Website design, build, and SEO setup
We knew this was more than just a web redesign project; it was about capturing the essence of Warnaar Steel and presenting it in a way that resonates with today’s digital audience. Our design team began with an in-depth analysis of Warnaar Steel’s brand identity. The website’s architecture was redesigned with the user in mind. Navigation was simplified, and call-to-action elements were strategically placed. Our primary goal was to guide visitors effortlessly through the site, culminating in conversion points that felt natural and intuitive.
The old website was a testament to their history, but it lagged in modern user experience, aesthetics, and SEO performance.
Warnaar Steel, a distinguished name in the structural-steel fabrication industry, approached us with a vision. They sought a digital presence that wasn’t just another website but a reflection of their legacy, commitment to quality, and forward-thinking approach.
Project Manager: Ajeet Singh
Graphic Design: Scott Watson & Mark McCann
Web Development: Joseph Fortino
Content: Ajeet Singh
Strategy: William Walczak
