Trueline Moulding Inc
Website Design
Development
SEO
Client: Trueline Moulding Inc
Industry: Manufacturing, Stairs, Railings & Interior Finishing
Location: Kelowna, British Columbia
Before we partnered with Trueline Moulding, they were already one of Interior B.C’s leading manufacturers of premium stairs, railings, and mouldings. Their craftsmanship, expertise, and reputation were undeniable. But their digital presence didn’t reflect the scale, capability, or professionalism of the business they had become.
With expansive product lines, installation services, CNC machining, and engineered stair systems, Trueline needed a website that showcased their full suite of offerings clearly, beautifully, and with a streamlined user journey for builders, homeowners, designers, and contractors.
The challenge was clear:
- Present a multi-division business (stairs, railings, mouldings, installation, CNC, engineering) under one cohesive brand.
- Create distinct audience journeys for builders, homeowners, designers, and developers.
- Simplify navigation across dozens of high-detail product and service pages.
- Position Trueline as a high-end, trustworthy brand built on craftsmanship and expertise.
We designed a modern, intuitive, and upscale SEO-optimized website that highlights their expertise, showcases their product depth, and provides a frictionless quoting and consultation process. The result is a digital presence that mirrors the reliability, precision, and quality Trueline is known for on every job site.
Our Blueprint for Success
From the first CORE session, it was clear that Trueline’s strength lies not just in their products, but in the trust that they’ve built across decades of working with builders, homeowners, and designers. Our goal was to translate that trust, experience, and exceptional craftsmanship into a website that feels polished, organized, and unmistakably “Trueline”.
We aligned visuals, messaging, and navigation with the brand attributes defined during discovery; modern yet approachable, premium yet practical and clean yet technically confident. This foundation allowed us to design a website that not only showcases Trueline’s product expertise but also supports their business goals: increasing awareness, driving qualified leads and simplifying decision-making, all while reinforcing their position as an industry leader across the Okanagan.
Key elements of the new website:
- Clean and modern design with a premium feel.
- A reorganized product structure for stairs, railings, mouldings, CNC, installation, and engineering.
- Strong CTAs and simplified customer journeys.
- A navigable service and product catalogue built for future expansion.
- SEO foundations to increase search visibility and regional authority.
In short, we created a site experience that positions Trueline as the Okanagan’s go-to finishing partner that is professional, organized, and undeniably skilled.
What We Delivered
- A unified brand and website ecosystem connecting all product and service divisions.
- Clear user journeys for homeowners, builders, designers, and multi-family developers.
- Modern design paired with premium craftsmanship-focused visuals.
- Intuitively organized product pages for stairs, railings, mouldings, and CNC services.
- SEO-optimized structure built for long-term search growth.
- A digital identity that reflects Trueline’s leadership in the Okanagan construction industry.
Explore the Finished Project
Dive in and Explore the Site
Meet the team
This is the crew that makes it happen: Smart, motivated, and dedicated to results that matter.
Need help with website design and marketing?
We offer all services to get the best out of your business.