115-1690 Water Street, Kelowna, BC

Hiilite Marketing, SEO, Website Design logo

Rustic Reel Brewing

kelowna brewery marketing rustic reel exterior shot
kelowna rustic brewery top view of beer

Rustic Reel Brewing: Brewery Marketing and Design with a Fresh Taste

Breweries continue to pop up as one of the most popular new small businesses so there can be stiff competition to stand out. We designed a brand new website for Rustic Reel that embodied their brand essence and casual company feel. To complement the website, we crafted new can packaging, print materials, and other design elements that unified their bold, rustic brand. When completed, Rustic Reel Brewing had an attention-grabbing, complete, clear brand consistent across all their marketing. 

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kelowna brewery marketing rustic reel interior photo
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The people behind the brand are just as important (if not more so) than the brand itself. We collaborated closely with Susi, the owner and visionary of Rustic Reel Brewing, to bring her vision to life while embodying her kick-ass positive energy into every aspect of the brand’s voice.

kelowna brewery marketing owner and staff cheers

Making it authentic with custom photography

Anyone can use stock photos, but when you use custom photography you add a personal element that people immediately recognize as authentic. The best sites use specific angles and shots to showcase their company in a way that makes the location instantly recognizable. This is exactly what we accomplished with Rustic Reel.

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kelowna brewery marketing can packaging designs

Turning heads with refreshing packaging and print materials

Being the “New Kid on the Block” Brewery, Rustic Reel needed to make a big splash. The finished product is clear brand consistency across all Rustic Reel Brewing marketing materials.

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15000 visitors

in the first 6 months since launch

We created a brand new website for Rustic Reel that embodied their brand essence and casual company feel. In addition to information about the beer & brewery itself, their new website also boasts info on event rental bookings, the #GetReel blog, career information for potential new hires, an online store for their beer and merchandise, and “The Tackle Box Local Market” – a treasure trove of other goods from local sellers.

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Brewing up a rustic online shopping experience

With a huge switch to online shopping, we wanted to extend that through an online store were people could buy classy and slick merch, and their beer online.

kelowna brewery marketing beer and dog

How We Helped

Marketing
Package Design
Photography
Print Design
Social Media
Strategy
SEO
Website Design
Website Development

Team

Project Manager: Emilia Muscardin
Graphic Designer: Cam Schreiner
Graphic Designer: Jamie Langevin
Web Development: Damien Stewart
SEO: Patrick Henderson
Content: Brandon Cooper
Photography: Madison Cook

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