Trust is crucial in the medical aesthetics world—many people have heard of cosmetic surgeries gone wrong on famous movie stars. That’s why we set out to craft a visual direction and website that was welcoming, yet refined, attractive, and reputable. We helped Dr. Milanovic with strategies to best identify his target audience and how to attract them with a strong brand. This led to a strategically crafted website.
Like a good handshake, making a good impression matters more with a personal practice like Dr. Milanovic’s. As the face of the brand, a good reputation is crucial. We designed and created a website that showcased his breadth of knowledge and merge of nature with modern science in his practice.
We helped them achieve a 10% site conversion rate.
If you understand your target audience, you understand how to grow your business.
One of the most often overlooked aspects of marketing is targeting the people who matter to your business. Marketing today isn’t about mass appeal, but rather about reaching your niche audience. We sat down with Dr. Milanovic and using our CORE process we identified his target audience and how to reach them.
Dr. Milanovic’s branding focused on getting to the root of improving what truly matters in your appearance. He is extremely well educated and takes exceptional care to ensure the results enhance a patient’s natural beauty. We showcased his gentle, knowledgeable approach through a visual direction that highlighted his modern, youthful, rejuvenating, and approachable take on medical aesthetics.
Project Manager: Emilia Muscardin
Graphic Designer: Jamie Langevin
Web Development: Heather Treadgold
SEO: Patrick Henderson
Photography: Madison Cook
