Skyleigh McCallum PREC
Website Design
Development
SEO
Client: Skyleigh McCallum PREC
Industry: Real Estate Transactions & Coaching Services
Location: Kamloops & Kelowna, British Columbia
When Skyleigh first came to Hiilite, she had built an impressive career, but her brand had become fragmented across multiple ventures. Between Forever Real Estate in Kamloops and Kelowna, her Elevation coaching programs, a growing podcast, and digital products in development, there were too many moving parts without a clear center of gravity.
Our goal was to bring everything back under one umbrella, one message, and one mission.
The challenge was clear: distill Skyleigh’s multifaceted business into a cohesive, intuitive website that reflects her evolution from top-producing realtor to transformational coach and mentor. We built a digital foundation that unites her revenue streams, clarifies her audience journeys, and positions the Skyleigh McCallum brand as the trusted guide helping both realtors and families reclaim their time, freedom, and future.
To bring that vision to life, we needed to overcome a few key challenges:
- Unifying multiple sub-brands (real estate, coaching, podcast, and digital products) under one clear identity.
- Clarifying Skyleigh’s messaging to serve two distinct audiences – realtors and families- without diluting her voice.
- Streamlining complex revenue streams into a simple, conversion-focused website experience.
- Translating a deeply personal brand story into a professional, scalable digital presence.
- Creating design and content that reflects her evolution from “agent” to mentor, leader, and visionary.
- Ensuring the new site structure supports future expansion across regions and programs.
The Method Behind the Magic
Right from our first strategy session, it was clear that Skyleigh’s brand needed a structure that matched her ambition. With multiple ventures all thriving independently but pulling in different directions, our core focus was alignment.
We started by defining a unified brand ecosystem rooted in Skyleigh’s core values of freedom, clarity, and impact. The goal was to translate her multifaceted identity into one cohesive digital experience that felt both professional and deeply personal.
From there, we designed and developed a modern, intuitive website that brings all her ventures under one roof. The site guides two primary audiences-agents and families through distinct yet connected journeys, reflecting how Skyleigh serves both with the same authenticity and expertise.
Behind the scenes, we implemented a strong SEO foundation, with optimized structure, copy, and content strategy designed to support long-term growth for her coaching programs, Forever Real Estate brand, and expansion into new markets across the Okanagan.
The result? A site that unifies her brand, builds credibility, and creates room for long-term growth.
What We Delivered
- Unified multiple ventures under one cohesive brand.
- Clarified audience journeys for both realtors and families with tailored messaging and conversion paths.
- Transformed a personal story into a professional, authentic narrative that connects across audiences.
- Defined a clear brand position and mission that reimagines success in real estate as a balance of freedom and sustainability.
Explore the Finished Project
Go ahead-click, scroll, explore.
Meet the team
This is the crew that makes it happen: Smart, motivated, and dedicated to results that matter.
Need help with website design and marketing?
We offer all services to get the best out of your business.