
Sheridan Ranch Outfitters

Sheridan Ranch Outfitters approached Hiilite with no existing online presence and a need to establish their brand from scratch. Operating in the rugged South Cariboo of British Columbia, they offer guided moose, black bear, mule deer, and cat hunts. These are experiences that depend on clear, credible information and a frictionless path to booking.
We developed a cohesive brand identity and a modern, conversion-driven website that highlights their hunt packages and streamlines the entire planning and booking journey for their clients.
The challenge was clear:
- Make hunt details, pricing, and seasonal availability easy to find and understand
- Create a modern, seamless site that still feels rugged and outdoors-driven
- Structure information clearly for first-time visitors and seasoned hunters alike
- Build a visual identity from scratch that feels authentic, premium, and trustworthy
Our Blueprint for Success
Sheridan Ranch had the story, the terrain, and the credibility. Our job was to turn that into a digital experience that feels immersive and true to the outdoors, while still being clean, intuitive, and built to convert. We anchored the site in the South Cariboo setting, then designed the structure so visitors can quickly understand the hunts, compare options, and move confidently toward booking.
Key elements of the new website:
- Brand identity built from scratch, rugged, premium, and trust-building
- Story-led visuals and messaging grounded in the Cariboo landscape
- Clear hunt page layouts (what’s included, what to expect, how to book)
- Pricing and seasonal availability organized for fast scanning
- Strong CTAs and a streamlined booking flow to reduce friction
- SEO foundations across hunt categories (metadata, structure, launch-ready content)


What We Delivered
- A full brand identity built from the ground up
- A modern, conversion-focused website designed to support booking and inquiries
- Clear hunt package structure with easy-to-find details, pricing, and availability
- SEO foundations across hunt categories to support long-term search growth
- A cohesive digital presence that builds credibility with hunters across North America
