Okanagan Vision Therapy is the region’s pioneer in Optometric Vision Therapy and Rehabilitation. Proudly providing evidence-based functional eye care to communities across British Columbia with locations in Kelowna, Nelson, Penticton, Salmon Arm.
Deliverables:
Website Design & Development, SEO, Content Creation
Launch Date:
2024
Project Overview
Okanagan Vision Therapy required a new website to enhance the overall user experience, providing clear and accessible education about what vision therapy entails. The redesign focused on simplifying the concept of vision therapy for visitors while improving SEO, optimizing the user journey, and creating a more intuitive user flow. The goal was to ensure that the website effectively educated, engaged, and guided users while also increasing its visibility in search engine results to attract more organic traffic.
Challenge
The previous Okanagan Vision Therapy website struggled to meet the needs of both its visitors and search engines. It had an outdated design that lacked visual appeal and functionality, making navigation cumbersome for users. Poor SEO performance meant the website wasn’t easily discoverable online, limiting its reach. Additionally, the site wasn’t optimized for user experience and lacked educational content, leaving potential patients confused about what vision therapy is and how it could benefit them.
How Hiilite Helped
Hiilite transformed the Okanagan Vision Therapy website into a modern, engaging, and user-friendly platform. The new design prioritizes streamlined navigation and clear user flows to enhance accessibility and engagement. Improved SEO strategies boost online visibility, driving more organic traffic. The revamped site also features comprehensive educational content, simplifying vision therapy for potential patients and addressing their questions effectively. By resolving the old website’s challenges, the new platform ensures an optimized user journey and positions Okanagan Vision Therapy as an authoritative and approachable resource.
Meet the team
Project Manager: Ajeet Singh
Website Design: Pushpa Prajapati
Web Development: Heather Treadgold & Joseph Fortino
SEO: Nicole Forbes, Ajeet Singh, Heather Treadgold, Joseph Fortino
Content: Nicole Forbes & Ajeet Singh
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