business strategy

Read more on Common Branding Mistakes That Can Devastate Your Brand  
TagsBranding, Graphic Design, Marketing, Photography, Social Media, Strategy, Writing

Common Branding Mistakes That Can Devastate Your Brand  

Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…

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TagsMarketing, Strategy

How To Setup A Marketing Calendar

In this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year. If you struggle to define the goals and objectives of your marketing strategy, or planning for the future, then this video and template is for you. Adrienne walks you…

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TagsAgency News, Business, Graphic Design, Marketing, SEO, Social Media, Strategy, Web Design

2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock

Watch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…

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TagsAgency News

Marketing Steps in an Economic Crisis

Watch as William Walczak, Hiilite CEO, (YouTube - 2020 Marketing Steps in an Economic Crisis) leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with the to help them find new opportunities, pivot their offerings, and understand what is going to help their businesses thrive. In this…

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