For Brandon, each new writing task is an opportunity to tell a story. These stories can be woven with the fabric of culture, wrapping copy in myths and legends to entice and connect with audiences.
With a background in critical studies, he takes an analytical lens to each piece of writing that comes across his desk.
Interpretation can be guided through the careful use of language, and so Brandon ensures that his text is tailored to the audience and brand in question. His approach involves first understanding the desired takeaway, then crafting a message that will relate those meanings semiotically.
Oftentimes bordering on pedantic, he can’t help but cringe at typos.
As a writer, Brandon believes in the power of words, using them to their greatest effect at Hiilite.