Strategy – Social Media Programs

Consider

Set yourself achievable, measurable goals to help focus on what you are trying to achieve and allow you to measure success.

Channels

Determine which social media channels will be most suitable and provide the best return for your business.

Create

Develop a plan of execution for the information that you would like to share with your online audience.

Content

Get creative and produce content that intrigues and connects with your target market.

Compare

Compare your social media strategy to that of your competitors or the types of social media accounts that your target market is already following.

Challenge

Experiment with different strategies to see what produces the best results. Keep in mind that this continues to change as social platforms develop.

Connect

Engage with your followers and interact with them to create an online community.

Calculate

Evaluate your progress as you go. Keep track and analyze all the information that is available to you. This will help you determine how well you are progressing towards that goals that you have set.