Strategy – Research

Starting with the right information is important before tackling any new project. Hiilite investigates and interprets all the background and market information before beginning any steps of branding, re-design or SEO. We want to help you grow your business and the best way to accomplish that is to accurately assess where your business is and where you want to be. Then we need to consider as many internal and external factors as possible to set you up for success. We take each of these into careful consideration:

  • Target Market
    • Who is your business targeting?
    • Who are your current customers?
    • Who are your ideal customers?
  • Audience
    • Do you have a social presence?
    • Who is listening to your messaging?
    • Who do you want to get your messaging in front of?
  • Opportunities
    • Where can we expand your business?
  • Strengths
    • What are you already doing that works well?
    • Where can we help you capitalize even more?
  • Weaknesses
    • What areas are you not targeting?
    • Where do you have room for improvement?
  • Communication Channels
    • What channels are you using?
    • What are the best channels for your business?
  • Web vs. Traditional Marketing
    • What mediums will have the biggest return for your business?
  • Competition
    • Who else is in your market?
    • How do we increase your market share?
    • What strategies is your competition using?
    • What sets you apart from your competitors?