White Paper Writing Services:
ESTABLISH YOUR INDUSTRY EXPERTISE WITH PROFESSIONAL WHITE PAPERS
White Paper Writers
Generate leads for your business by solving your client’s problems and positioning yourself as experts in your field.
Establish your industry expertise.
Promote signups to your mailing lists.
Convert visitors into clients
Hiilite gets the results you are looking for! Tell us a little bit about your company and what your objectives are and our team of marketing experts will create a unique digital marketing strategy to help crush your goals!
Want To Learn More About White Papers? Why Hiilite Is The Best White Paper Writer For Your Website? Read On!
What Is A White Paper?
White papers are the academic reports of the marketing world.
It is an in-depth, authoritative piece of content that’s designed to position your business as an expert on a particular topic. You use a white paper to outline a ‘problem’ your clients face and to provide your solution – ensuring they see you as the answer to their problems.
In practice, white papers are kind of like eBooks. The exact definition of a whitepaper looks a little different from industry to industry, so (sometimes) the terms eBook and white paper are used exchangeably.
But, while they look fairly similar, the language used in a white paper is what gives it away.
White papers feature a more serious tone and are heavily researched. It will feature data complied from your own studies or those by industry leaders – including data analysis and insights.
Typically, your clients will need to provide their email address to download a white paper – allowing you to add them to your drip marketing campaigns.
Then, they’re one step further down the sales funnel – and that’s before they even open the front page.
What Industries Use White Papers In Marketing?
We tailor white papers for business-to-business sales and business-to-customer sales in these industries:
- Lifestyle & Wellness
- Human Resources
- Food Safety
And Much More.
Do I Need A White Paper For My Business?
Honestly, no – you don’t NEED one. But there are plenty of benefits associated with white papers for your business.
White papers work really well for B2B & B2C sales. Your customers will come to you because they need a solution to a problem, then they’ll buy your products to solve that problem (because you’re the expert!).
What Alternatives Are There To Writing A White Paper?
This depends on what you’re hoping to achieve! If you want to share information about your product, you can use:
- An eBook
- Blog Posts
- Social Media Campaigns
- Landing Pages
Other alternatives include: pay per click advertising on Google or Facebook, which can be very expensive.
The benefit of ‘organic’ strategies, like creating a White Paper (or blog, or eBook) is that promotes sustained, long-term growth. If you are able to rank atop Google’s search engine results pages, you will receive guaranteed traffic that is completely FREE.
Why Is A White Paper A Good Investment For Your Business?
White papers are a powerful mechanism to build industry expertise and to convert leads into customers. A well-written white paper influences the decision making of your readers while advocating that your solution is the best solution to your clients’ problems.
To truly determine whether a white paper is a good investment, we look at the return on investment (ROI) you receive. At Hiilite, we provide regular reports that expressly outline how effective your white paper has been in driving targeted traffic from search engines and referrals from other websites and your social media platforms. You’ll be routinely updated on the impact your white paper has had on the following:
- Repeat Traffic
- Community Involvement
- Newsletter Signups
Business benefits of a white paper
Using a white paper, your business gets access to these benefits:
- Generate leads
- Add leads to your email marketing list
- Build your brand image
- Overall increase in conversions over time
- Conversions related to search engine traffic
- Overall increase in search engine traffic
- Overall increase in unique users and traffic
Hiilite's White Paper Services Include The Design Of Your White Paper
Your white paper should represent your brand from the inside out.
We take the time to get to know you, your brand, and your business values during our writing process. So, we’re in a powerful position to design the white paper so that it flawlessly represents your business.
We’ll incorporate your logo, colour schemes, fonts, imagery, theming, and photography. The original infographics included in the white paper will be representative of your brand.
The Hiilite team collaborates on every aspect of the look and tone of your white paper so that it has the strongest possible impact on your audience.
How Do We Achieve These Results For You Via Our White Paper Writing Services?
Hiilite has writers on staff with University qualifications. Our writers are experienced in the art of intelligent research, data analysis, academic writing, technical writing, and – above all – creating marketing content that works.
Working with you – the subject matter expert, we ensure that we gather all the right information and then wrap it all into a well-worded, persuasive marketing package.
Then, we use our marketing expertise to get it in front of the right audience.
Hiilite Takes Care Of The Marketing For Your White Papers
Developing a website for your business needs to be a balance between a beautiful design and the right functionality.
Once we have determined your target audience and your business plan, we can help you to choose the right platform to accomplish your goals.
A business websites requires an intuitive balance of information along with an easy way for customers to contact or book with your company. That is where we start. After that we tailor your site to the needs of your business. Developing content to boost SEO allows us to establish you as the expert in your field. We include custom contact forms, questionnaires and ways to collect feedback.
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. If the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.
Branding requires the right blend of process, intuition, experimentation & leadership. There is more to giving a brand a life than developing a set of guidelines. And so, our portfolio shows brand roll-outs across a variety of media: web, printed collateral, video, social, email, sales environments, signage, packaging, events, advertising, direct mail.
Social Media Management
Social Media here seen an explosion of growth! Popular platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and many others have become the best place for meaningful engagement. It’s safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
We dig into the numbers to develop a strategy, then design tactics to attain your goals. Not every platform is right for every business, that’s why we delve into the nitty gritty to identify your audience and the right channels for reaching them. The we craft the content, execute the plan and monitor the metrics that matter most to you.
Hiilite arms you with the data, people, strategies, and tools needed to execute your lead gen plan to perfection. We’ll help you build a solid lead generation process to capture the interest of your best buyers, develop them into warm prospects through nurturing and create a faster route to sales.
A simple, yet often overlooked aspect when designing your site, is ensuring that it is optimized for all devices. With the world, including search, going global, you want to ensure your website is responsive and considers the mobile experience when designing and optimizing.
As part of our website build process, themes used are mobile responsive, but our designers and developers have been trained to also test and QA on all device types to ensure a smooth user experience. Finally, our Digital Marketing experts do a final review of the site to ensure high value conversions/actions are intuitive regardless of the device being used to access the site.
Analytics & Reporting
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.
You can use a sitemap to provide information about specific types of content on your pages, including video and image content. The team at Hiilite is well versed in reviewing your website’s sitemap ensuring it is accurately crawled and indexed in a way that is most optimal.
Hiilite’s Pay-Per-Click Ad Management methodology ensures your company is visible on social media platforms and google searches in order to cultivate a following, gain brand recognition and grow your customer base.
We manage, optimize, tailor and monitor your campaigns to ensure substantial improvements. There are a variety of paid marketing avenues to choose from including pay-per-click Google Adwords and social media ad platforms.
Search Engine Optimization (SEO)
You’re ready to start your business. You’ve spent hours developing a plan, scrutinizing your brand and had Hiilite Web Design and Marketing create a badass website. Now off into the world you go… Wait!
Before you leave, there are a few things you should know about your new website and Search Engine Optimization (SEO). When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it’s best performance. As you move forward there will be updates, changes and maintenance required on your website. You won’t be able to see them all, but they will drastically improve your site’s optimization. The Hiilite team will help you make the changes, and work with you to ensure you’re getting every advantage you can.
Video is 50 times more likely to rank organically in the search results than text pages. Video also increases conversion rates by as high as 80%. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
What Separates Hiilite From Other White Paper Writers?
You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
You’ll own all your deliverables, including your website.
You’ll optimize your marketing costs.
You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, in-house copywriter.
You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Holistic content creation team in house
Hiilite has a the resources, expertise and experience to create unlimited content IN HOUSE (blogs, video, podcasts, photos, marketing collateral, signage, logos, design, ANYTHING). This is a huge advantage over digital marketing agencies that don’t have this option as we can curate exceptional assets that allow you to continually scale your business.
Data-driven to provide maximum ROI
A dedicated digital marketing analyst that can swiftly derive actionable insights from the reports to make website changes that are supported by data.
How Do You Write A White Paper?
We write unique, professional white papers by taking all the current industry standards under consideration:
- Best practices for the length of your white paper
- Creating unique infographics (that can shared across social platforms)
- Best practices for the structure of your white paper
- Incorporating unique, on-brand design elements
- Professional, analytical copywriting.
Background Of Hiilite’s White Paper Writing Services
Our roots date back to 2004, and we have been serving clients in a variety of industries ever since. We firmly believe that everything communicates and we work to ensure this value and belief system is in everything we do for clients including their white papers.
We’ve achieved first page rankings for businesses in competitive locations like Vancouver, Kelowna, Calgary, New York, Los Angeles and more! We keep our tone friendly and are unafraid to challenge the status quo.
Looking For A Local Touch? Hiilite Has You Covered
Companies we’ve helped:
Next, build your marketing strategy:
An effective Marketing Strategy increases sales and provides a sustainable competitive advantage.
We can help you develop a comprehensive strategy that will define your goals, identify your target audience, and detail the tactics to achieve success.