Social Media Management:
AN ENGAGED COMMUNITY IS YOUR BUSINESS’S BEST FRIEND
The Social Media Management Team You Want
Build your community and promote loyalty and sales for your business by partnering up with our digital marketing agency.
Reach more potential customers
Build an engaged community
Make communicating with your customers a breeze
Drive sales through paid and organic advertising
Hiilite gets the results you are looking for! Tell us a little bit about your company and what your objectives are and our team of marketing experts will create a unique digital marketing strategy to help crush your goals!
Want To Learn More About the Benefits of Social Media Management for Your Business? What About Why Hiilite Is The Social Media Management Agency You Want On Your Team? Read On!
Social media management is the ongoing process of managing your presence across whichever social media platforms you choose. A large part of it is building your community and engaging with your followers, but it’s so much more than that.
It’s curating social feeds that inspire your community to engage with your content – and your brand. It’s about building your voice and shouting your company values from the rafters so your buyers feel good about their purchases. And it’s about being open, approachable, and accessible.
We do this by curating relevant and engaging content and sharing it across your platforms in the most impactful way imaginable. Using the latest tools to gather all the data we can, we’ll ensure your followers are never left wanting – and that they always know what’s happening at your business and in your industry.
There’s a team of designers, strategists, and content creators working together to give your social media content its best chance to persuade, inspire, and grow a loyal community.
That’s what we call expert social media management. And that’s how we achieve consistent growth and engagement for your business.
Having a consistent and accessible social media presence offers a host of benefits. Beyond the sales you can make via optimized paid advertising on the platform, you can also access these incredible perks:
- Increased (free) promotion as your followers share and engage with your content
- Access to free data insights about the messaging and products that are resonating with your audience
- Improved accessibility – so your customers always feel valued and heard
- Easy access to millennial and younger generation buyers
- A free, accessible location for product reviews (many internet users are now consulting social media before buying products)
- Increased website traffic (which boosts your SEO!)
- Crowdsourcing of ideas – you can use your audience to test theories so you can understand what might work – and what might flop.
Social media platforms are an incredible place to generate soft leads – and an awesome place to grab email addresses in exchange for access to promotions.
ROI on Social Media Management
Hiilite will provide you with reports outlining key metrics that allow you to see exactly how your social media presence is affecting your bottom line.
We’ll assess the website traffic, sales, and engagement that you’re generating and provide it to you in language you’ll understand.
So, you’ll never need to wonder about the return on your social media management investment.
Our in-house team of social media strategists harness all the data from the latest technologies to get outstanding results.
Social Media Management Tools
We use a range of social media management tools, including Creator Studio, Buffer, and Google Analytics, to work out exactly what’s working for you.
These tools give us valuable insights so we can build out a social media strategy that works for you, your brand, and your social media community.
They also let us report back to you – so you always know how well your social media platforms are working for your business.
Developing a website for your business needs to be a balance between a beautiful design and the right functionality.
Once we have determined your target audience and your business plan, we can help you to choose the right platform to accomplish your goals.
A business websites requires an intuitive balance of information along with an easy way for customers to contact or book with your company. That is where we start. After that we tailor your site to the needs of your business. Developing content to boost SEO allows us to establish you as the expert in your field. We include custom contact forms, questionnaires and ways to collect feedback.
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. If the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.
Branding requires the right blend of process, intuition, experimentation & leadership. There is more to giving a brand a life than developing a set of guidelines. And so, our portfolio shows brand roll-outs across a variety of media: web, printed collateral, video, social, email, sales environments, signage, packaging, events, advertising, direct mail.
Social Media Management
Social Media here seen an explosion of growth! Popular platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and many others have become the best place for meaningful engagement. It’s safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
We dig into the numbers to develop a strategy, then design tactics to attain your goals. Not every platform is right for every business, that’s why we delve into the nitty gritty to identify your audience and the right channels for reaching them. The we craft the content, execute the plan and monitor the metrics that matter most to you.
Hiilite arms you with the data, people, strategies, and tools needed to execute your lead gen plan to perfection. We’ll help you build a solid lead generation process to capture the interest of your best buyers, develop them into warm prospects through nurturing and create a faster route to sales.
A simple, yet often overlooked aspect when designing your site, is ensuring that it is optimized for all devices. With the world, including search, going global, you want to ensure your website is responsive and considers the mobile experience when designing and optimizing.
As part of our website build process, themes used are mobile responsive, but our designers and developers have been trained to also test and QA on all device types to ensure a smooth user experience. Finally, our Digital Marketing experts do a final review of the site to ensure high value conversions/actions are intuitive regardless of the device being used to access the site.
Analytics & Reporting
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.
You can use a sitemap to provide information about specific types of content on your pages, including video and image content. The team at Hiilite is well versed in reviewing your website’s sitemap ensuring it is accurately crawled and indexed in a way that is most optimal.
Hiilite’s Pay-Per-Click Ad Management methodology ensures your company is visible on social media platforms and google searches in order to cultivate a following, gain brand recognition and grow your customer base.
We manage, optimize, tailor and monitor your campaigns to ensure substantial improvements. There are a variety of paid marketing avenues to choose from including pay-per-click Google Adwords and social media ad platforms.
Search Engine Optimization (SEO)
You’re ready to start your business. You’ve spent hours developing a plan, scrutinizing your brand and had Hiilite Web Design and Marketing create a badass website. Now off into the world you go… Wait!
Before you leave, there are a few things you should know about your new website and Search Engine Optimization (SEO). When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it’s best performance. As you move forward there will be updates, changes and maintenance required on your website. You won’t be able to see them all, but they will drastically improve your site’s optimization. The Hiilite team will help you make the changes, and work with you to ensure you’re getting every advantage you can.
Video is 50 times more likely to rank organically in the search results than text pages. Video also increases conversion rates by as high as 80%. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
You’ll own all your deliverables, including your website.
You’ll optimize your marketing costs.
You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, in-house copywriter.
You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Holistic content creation team in house
Hiilite has a the resources, expertise and experience to create unlimited content IN HOUSE (blogs, video, podcasts, photos, marketing collateral, signage, logos, design, ANYTHING). This is a huge advantage over digital marketing agencies that don’t have this option as we can curate exceptional assets that allow you to continually scale your business.
Data-driven to provide maximum ROI
A dedicated digital marketing analyst that can swiftly derive actionable insights from the reports to make website changes that are supported by data.
Is Social Media Management Necessary For Success?
Business owners are becoming increasingly aware of the benefits of social media management. A consistent curated feed provides your company with fast and easy access to your customers – so you’ve always got a line open to start a dialogue, spread some news, or share your specials.
Some say that you’re better off not having social media at all than you are to have a dead feed. And, there are some elements of truth to that. Users who see that your feed isn’t updated might form a negative opinion of your business – halting the sales process in its tracks.
So, social media management isn’t strictly necessary for your success – but it certainly opens doors you can’t access in any other way.
Social Media Management Process
After a quick analysis of your current feed, we can quickly put together a strategy that will work for your business. We’ll take into consideration your competitors, your industry, and what has worked for you in the past. Then, we’ll build out a tailored strategy for you and start implementing it straight away.
All you need to do is give us the tick of approval and watch as we work to grow your following for you!
Social media management isn’t as simple as throwing up a pretty picture here and there with a throwaway line. In practice, it’s a time-consuming process to draw conclusions from the data and to build a feed that your followers love.
Working with us takes the guesswork and the hard work out of social media management. We take the time to get to know your brand, so it will always sound like you’re speaking directly to your audience. But you won’t have to worry about finding spare time every few days to curate your feed yourself.
Our roots date back to 2004, and we have been serving clients in a variety of industries ever since. We firmly believe that everything communicates and we work to ensure this value and belief system is in everything we do for clients including their SEO strategy.
We’ve achieved first page rankings for businesses in competitive locations like Vancouver, Kelowna, Calgary, New York, Los Angeles and more! We keep our tone friendly and are unafraid to challenge the status quo.
Companies we’ve helped with digital marketing:
Next, we can help with your marketing strategy:
An effective Marketing Strategy increases sales and provides a sustainable competitive advantage.
We can help you develop a comprehensive strategy that will define your goals, identify your target audience, and detail the tactics to achieve success.