Social Media Content:


Experienced Social Media Copywriters

Get social media content that drives engagement by partnering with our digital marketing agency.

Receive social media specifically curated for your brand

Execute your social media strategy through quality content

Build a community and following around your brand

Hiilite gets the results you are looking for! Tell us a little bit about your company and what your objectives are and our team of marketing experts will create a unique social media marketing strategy to help crush your goals!

Want to Learn More About Social Media Content? Why Are We the Best Social Media Content Creators for Your Business? Read On!

Social Media Content – What Is It?

Social media content refers to anything posted to a social media platform. This includes media like videos, images, livestreams, text posts, stories, and more. Social media wouldn’t exist without content from its users and it’s crucial for every business to have a consistent schedule of posting to build trust with their target audience and following.

Coming up with good posts that regularly create engagement is challenging though. It can also take a significant amount of time to write, edit, and publish content without a social media strategy or direction. Through us, we’ll create content for you through our in-house, experienced copywriters who can craft content that will align with your goals.

Why Is Social Media Content Creation a Good Investment?

You’ll save time, money, and energy by letting a professional copywriter create social media content for you. There is only so much time in a day to get things done, and without being on and reviewing social media consistently it’s challenging to get a feel for what people are engaging with and reacting to 

In addition, there are a massive number of other brands on social media who are all vying for the same engagement you’re looking for. Our team of marketing professionals has helped many other clients to stand out and find their niche within their industry and continuously receive results. We understand how to present your brand online to build trust and showcase your business in the best possible light. 

How Do We Achieve Results for Our Social Media Content Clients?

We go through a series of steps to create content in-line with the goals outlined in your social media strategy. Your content is personalized to your brand and is uniquely composed to be original and integrated with your social media plan.

Our in-house team includes experienced copywriters, graphic designers, a photographer/videographer, and project manager assigned specifically to your business that all understand how to create engaging social media content and a social media calendar for you.

What Are Some Common Social Media Content Ideas?

Your most recent blog post.

Blog content is perfect for sharing on social media, especially Facebook as it gives a preview of the content people can quickly read before they click on it. Plus, blog content is excellent to put on social media platforms because it drives traffic to your website and improves your search engine optimization (SEO). 

Pictures of your employees.

People want to know there aren’t just a bunch of robots at your office. Showing your hardworking employees helps humanize your brand and showcases your cool office space. If your company is somewhat large, we can even showcase the hard work of someone new each week. 

Branded videos.

People love watching videos. In fact, they’re highly regarded as the most engaging type of content out there right now. Whether its livestreams, stories, or just someone who hit record, videos can truly help your brand build a following and engagement. We have an experienced in-house photographer/videographer who knows how to bring your brand and social media content to life to complement copywriting work. 

New products or services.

If you’ve made or started providing something new to your business, social media content is an excellent way to draw attention to that. A livestream of your new product launch could even be done so people can react with you about your new release.  
It’s important to show others your new work on social media as it gives you more authority in your industry and how hard you’re working on being innovative as well. 

Using user generated content.

For product-based brands, creating social media content out of material your audience has already posted using your product or services is an excellent opportunity. It shows you care about what your audience has made and shows how much people are enjoying what you make enough they want to share it with others. 

High quality photos of your business.

People want to know your business cares about professionalism, and an excellent way to demonstrate that is through professional photography. We have a talented in-house photographer/videographer that understands the types of pictures that are perfect for social media to complement our professional copywriting work. 

Customer testimonials or reviews.

You want people to know you’re doing great work and one of the easiest ways to show client satisfaction is through satisfied clients. If you’ve been gathering client reviews, emails, or even cards, they will be a perfect addition we can add to your social media calendar. 

Business accomplishments.

Whether you’ve won a major award, or were just recently certified for something new, it’s untapped potential for social media content. We can write copy that best highlights your work to produce the right kind of engagement. 

Graphics or Infographics.

Designed content is also great for creating engagement. Infographics are often especially popular as they can provide an easy way to visualize and understand a lot of statistics and info in bite-sized form. Plus, they help establish your company as an authority for finding trusted facts about topics related to your industry. 

Upcoming events.

Letting your audience know over social media that you’re having an event (or being a part of one) is a great for content. You show you’re being active as a business and contributing to the community as well. 

Contests and giveaways.

One of most engaging ways to get traction on social media is by creating a contest or giveaway. For the contest route, we can help you find the best opportunity to create a contest idea and set up a process people can easily engage with. The prize can be something like a gift basket of products from your business or a free service your business offers to keep people coming back for more. 

What Separates Hiilite’s Social Media Content Services From Other Marketing Agencies?


You won’t be handcuffed to long-term contracts. In fact, we won’t handcuff you for a specific amount of time. Ever. While we encourage you to let us help you build your social media following and find your voice and tone for 3-6 months, you are free to leave and take your assets with you at any time. 

You’ll own all your deliverables.  

You’ll optimize your marketing costs. 

You get a dedicated account manager to be your guide, as well as a full support team that includes a graphic designer, photographer/videographer, and professional, in-house copywriter.  

You get the peace of mind that we have your back. Social media content gives you posts to put up on your social media platforms, but we can also provide you with other services like social media strategy, customer support in case there’s a glitch with your social media, and even perform social engagement on your behalf. 

We believe in building partnerships, not acquiring clients. You can be rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.  

Holistic content creation team in house 

Hiilite has all the resources, expertise and experience to create unlimited content IN-HOUSE (blogs, video, podcasts, photos, marketing collateral, signage, logos, design, ANYTHING). This is a huge advantage over digital marketing agencies that don’t have this option as we can curate exceptional assets that allow you to continually scale your business. 

This can be an especially helpful asset for businesses that would like custom work done for their social media content, particularly custom photo or video work. 

Frequently Asked Social Media Content Questions

Is Social Media Content Necessary for Success? 

Yes, customers need to know your business is active on social media. Even if that just means one post a week, customers expect companies to be on at least one social media platform and posting regularly. 

Social media also helps your business to succeed in other ways, including driving traffic to your website, converting your target audience into leads, and building an audience around your brand. Plus, social media content also provides a way to see what sort of content your audience likes and dislikes to inform your decisions moving forward. 

What Are the Three Types of Social Media Content? 

  • Content that’s interactive: this includes quizzes, polls, or other media that your audience has more of an active role in participating in. 
  • Content created by users: this includes a wide array of content. As long as it was created by users and not a business, it could be classified as user generated content. However, this typically includes content like images or videos from users who are engaging with a specific brand. For example, showing off a new shirt they got from a clothing company. 
  • Visual content: This includes video content, and especially graphics and photos.  

Background of Hiilite’s Social Media Content Work

Our roots date back to 2004, and we have been serving clients in a variety of industries ever since. We firmly believe that everything communicates and we work on ensuring this value and belief system is in everything we do for clientsincluding their social media content. 

We’ve helped clients grow their social media audience and engagement for a wide range of companies that include everything from chain-link fencing to life insurance. 

Companies we’ve helped with social media:

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