Google Business Listing Optimization:

Developing a website for your business needs to be a balance between a beautiful design and the right functionality.

Once we have determined your target audience and your business plan, we can help you to choose the right platform to accomplish your goals.

A business websites requires an intuitive balance of information along with an easy way for customers to contact or book with your company. That is where we start. After that we tailor your site to the needs of your business. Developing content to boost SEO allows us to establish you as the expert in your field. We include custom contact forms, questionnaires and ways to collect feedback.

Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!

We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. If the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.

Branding requires the right blend of process, intuition, experimentation & leadership. There is more to giving a brand a life than developing a set of guidelines. And so, our portfolio shows brand roll-outs across a variety of media: web, printed collateral, video, social, email, sales environments, signage, packaging, events, advertising, direct mail.

Social Media here seen an explosion of growth! Popular platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and many others have become the best place for meaningful engagement. It’s safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.

We dig into the numbers to develop a strategy, then design tactics to attain your goals. Not every platform is right for every business, that’s why we delve into the nitty gritty to identify your audience and the right channels for reaching them. The we craft the content, execute the plan and monitor the metrics that matter most to you.

Hiilite arms you with the data, people, strategies, and tools needed to execute your lead gen plan to perfection. We’ll help you build a solid lead generation process to capture the interest of your best buyers, develop them into warm prospects through nurturing and create a faster route to sales.

A simple, yet often overlooked aspect when designing your site, is ensuring that it is optimized for all devices. With the world, including search, going global, you want to ensure your website is responsive and considers the mobile experience when designing and optimizing.

As part of our website build process, themes used are mobile responsive, but our designers and developers have been trained to also test and QA on all device types to ensure a smooth user experience. Finally, our Digital Marketing experts do a final review of the site to ensure high value conversions/actions are intuitive regardless of the device being used to access the site.

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.

You can use a sitemap to provide information about specific types of content on your pages, including video and image content. The team at Hiilite is well versed in reviewing your website’s sitemap ensuring it is accurately crawled and indexed in a way that is most optimal.

Hiilite’s Pay-Per-Click Ad Management methodology ensures your company is visible on social media platforms and google searches in order to cultivate a following, gain brand recognition and grow your customer base.

We manage, optimize, tailor and monitor your campaigns to ensure substantial improvements. There are a variety of paid marketing avenues to choose from including pay-per-click Google Adwords and social media ad platforms.

You’re ready to start your business. You’ve spent hours developing a plan, scrutinizing your brand and had Hiilite Web Design and Marketing create a badass website. Now off into the world you go… Wait!

Before you leave, there are a few things you should know about your new website and Search Engine Optimization (SEO). When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it’s best performance. As you move forward there will be updates, changes and maintenance required on your website. You won’t be able to see them all, but they will drastically improve your site’s optimization. The Hiilite team will help you make the changes, and work with you to ensure you’re getting every advantage you can.

Video is 50 times more likely to rank organically in the search results than text pages. Video also increases conversion rates by as high as 80%. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!