Email Marketing:
DRIVE REVENUE WITH HIGH-ROI EMAIL MARKETING
Email Marketing Experts
Drive revenue for your business by partnering up with our digital marketing agency.
Reach more potential customers, more often
Engage visitors within your community
Convert visitors into customers
Hiilite gets the results you are looking for! Tell us a little bit about your company and what your objectives are and our team of marketing experts will create a unique digital marketing strategy to help crush your goals!
Want To Learn More About Email Marketing? Why Hiilite Are The Best Email Marketing Experts For Your Business? Read On!
Email Marketing - What Is It?
Email marketing is a marketing strategy that uses email to send product information, promotional materials, and business updates to your contact/subscriber lists. It includes newsletters (daily, weekly, and/or monthly), email blasts with information or exclusive discounts, as well as promotional emails that you might send out to advertise a sale.
Email marketing, done properly, keeps customers informed and involved. It keeps your brand in front of their eyes – and at the front of their mind if they need whatever it is you’re offering. Since people check their emails daily, you can easily build meaningful relationships with your customers.
Why Is Email Marketing A Good Investment?
How Email Marketing Works:
Email marketing isn’t just sending out emails and hoping people read them. It’s a data-heavy process that uses analytic insights to inform every decision along the way.
We use leading email marketing programs that allow us to track the metrics that matter – like how many people are reading your emails and whether they click any of the links you sent out. Based on this data, we can customize the content to give your readers more of what they want and less of what they don’t.
So, how does this translate into a good financial investment for you?
Email Marketing Generates a Strong ROI for Businesses Like Yours
Email marketing offers unique benefits to businesses, including an impressive ROI. Recent studies suggest the ROI on email marketing is close to 1.5 times greater than that of social media. Some businesses benefit from an ROI of $30-45 on every $1 spent on email marketing. That’s huge! And worth tapping into.
Your audience checks their emails daily. And, since your content arrives directly into their inbox, it’s more likely they’ll see the content you create. Getting your content in front of your audience is half the battle in the digital rat race, and email marketing is an elegant solution.
How Do We Achieve These Results For Our Email Marketing Clients?
We take a holistic approach to marketing. Email marketing is just one part of your larger marketing strategy.
By understanding your business, your goals, and your values, we leverage email marketing to sell your story and your USP(s) to your customers. Generating loyalty while increasing your customer spend and your revenue.
Which Digital Marketing Services Does Hiilite Offer?
Web Design
Developing a website for your business needs to be a balance between a beautiful design and the right functionality.
Once we have determined your target audience and your business plan, we can help you to choose the right platform to accomplish your goals.
A business websites requires an intuitive balance of information along with an easy way for customers to contact or book with your company. That is where we start. After that we tailor your site to the needs of your business. Developing content to boost SEO allows us to establish you as the expert in your field. We include custom contact forms, questionnaires and ways to collect feedback.
Email Marketing
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
Branding
We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. If the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.
Branding requires the right blend of process, intuition, experimentation & leadership. There is more to giving a brand a life than developing a set of guidelines. And so, our portfolio shows brand roll-outs across a variety of media: web, printed collateral, video, social, email, sales environments, signage, packaging, events, advertising, direct mail.
Social Media Management
Social Media here seen an explosion of growth! Popular platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and many others have become the best place for meaningful engagement. It’s safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
We dig into the numbers to develop a strategy, then design tactics to attain your goals. Not every platform is right for every business, that’s why we delve into the nitty gritty to identify your audience and the right channels for reaching them. The we craft the content, execute the plan and monitor the metrics that matter most to you.
Lead Generation
Hiilite arms you with the data, people, strategies, and tools needed to execute your lead gen plan to perfection. We’ll help you build a solid lead generation process to capture the interest of your best buyers, develop them into warm prospects through nurturing and create a faster route to sales.
Copywriting
A simple, yet often overlooked aspect when designing your site, is ensuring that it is optimized for all devices. With the world, including search, going global, you want to ensure your website is responsive and considers the mobile experience when designing and optimizing.
As part of our website build process, themes used are mobile responsive, but our designers and developers have been trained to also test and QA on all device types to ensure a smooth user experience. Finally, our Digital Marketing experts do a final review of the site to ensure high value conversions/actions are intuitive regardless of the device being used to access the site.
Analytics & Reporting
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.
You can use a sitemap to provide information about specific types of content on your pages, including video and image content. The team at Hiilite is well versed in reviewing your website’s sitemap ensuring it is accurately crawled and indexed in a way that is most optimal.
PPC Advertising
Hiilite’s Pay-Per-Click Ad Management methodology ensures your company is visible on social media platforms and google searches in order to cultivate a following, gain brand recognition and grow your customer base.
We manage, optimize, tailor and monitor your campaigns to ensure substantial improvements. There are a variety of paid marketing avenues to choose from including pay-per-click Google Adwords and social media ad platforms.
Search Engine Optimization (SEO)
You’re ready to start your business. You’ve spent hours developing a plan, scrutinizing your brand and had Hiilite Web Design and Marketing create a badass website. Now off into the world you go… Wait!
Before you leave, there are a few things you should know about your new website and Search Engine Optimization (SEO). When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it’s best performance. As you move forward there will be updates, changes and maintenance required on your website. You won’t be able to see them all, but they will drastically improve your site’s optimization. The Hiilite team will help you make the changes, and work with you to ensure you’re getting every advantage you can.
Video Marketing
Video is 50 times more likely to rank organically in the search results than text pages. Video also increases conversion rates by as high as 80%. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
What Separates Hiilite From The Rest Of The Digital Marketing Agencies?
Transparency
You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave at any time. And anything we created during our contract is yours to keep!
You’ll own all your deliverables, including your website.
You’ll optimize your marketing costs.
You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, in-house copywriter.
You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Holistic content creation team in house
Hiilite has the resources, expertise, and experience to create unlimited content IN HOUSE (blogs, video, podcasts, photos, marketing collateral, signage, logos, design, ANYTHING). This is a huge advantage over digital marketing agencies that don’t have this option as we can curate consistently exceptional assets that allow you to scale your business.
Data-driven to provide maximum ROI
Our digital marketing analysts can swiftly derive actionable insights from the reports we generate to make changes to your website and your marketing and email marketing strategies that are supported by data – not just ‘gut feelings’.
Frequently Asked Questions About Email Marketing
How do you measure the success of your email marketing efforts?
We use reliable key performance indicators to measure the performance of your email marketing strategy.
We consider metrics like:
- Open Rate
- Click-Through Rate
- Rate of Conversion
- Unsubscribe Rates
- Revenue Generated
Over time, we tailor and optimize your content to drive revenue and promote customer loyalty.
Can Hiilite grow your email marketing list?
Sure can! We don’t just work out magic on the email subscribers you’ve got. We’ll take a look at your strategy to work out how we can entice new readers to sign up over time.
What’s The Secret To Hiilite’s Email Marketing Success?
It’s a careful mix of experience, intuition, creativity, data analysis, and collaboration. We work hard and play hard in the pursuit of branding excellence. And that’s exactly how we’ll sell your story!
We also know all about using the right mix of content to keep your audience engaged (you can read more about that in our blog post about optimizing your content marketing mix). And we know how to ensure your email looks great across all devices!
Is Digital Marketing Necessary For Success?
The short answer is yes. If you have an incredibly strong brand you may generate sufficient sales simply from those searching for your branded products. However, if you are just starting out, or operate in an extremely saturated industry, you need to compete online. Traditional methods of advertising just don’t have the impact or ROI of digital marketing and SEO. Finally, your competitors are optimizing their websites for search engines. If you choose not to, you are losing precious market share in your local area.
Is Email Marketing A Good Choice For Your Business?
Honestly, there’s a time and a place for everything and a weekly email marketing campaign might not be the best strategy for your business. But, there’s little doubt that having access to an engaged subscriber list will benefit your business.
You benefit from receiving tailored advice for your business and your industry by working with marketing professionals, like the team at Hiilite. We’ve worked hard to work out which strategies are likely to succeed (and which probably won’t). So, we can spend your marketing dollars where they’ll have the largest impact.
Background Of Hiilite’s Digital Marketing Work
Our roots date back to 2004, and we have been serving clients in a variety of industries ever since. We firmly believe that everything communicates and we work to ensure this value and belief system is in everything we do for clients including their SEO strategy.
We’ve achieved first page rankings for businesses in competitive locations like Vancouver, Kelowna, Calgary, New York, Los Angeles and more! We keep our tone friendly and are unafraid to challenge the status quo.
Looking For A Local Touch? Hiilite Has You Covered
Companies we’ve helped with digital marketing:
Next, we can help marketing strategy:
An effective Marketing Strategy increases sales and provides a sustainable competitive advantage.
We can help you develop a comprehensive strategy that will define your goals, identify your target audience, and detail the tactics to achieve success.
