TOTO

TOTO Travelling Out in the Thompson Okanagan

TOTO website designs seo homepage screenshot

Cultivating a brand persona that resonates with the values and interests of the 2SLGBTQIA+ community, thereby fostering a sense of belonging and allure towards Thompson Okanagan.

Deliverables:
Brand Development, Website Design & Deployment, Social Media Marketing, Display Advertising, Photography & Videography.

TOTO website designs seo destinations page screenshot

Project Overview

The objective of the project was to elevate Thompson Okanagan’s stature as a preferred destination for 2SLGBTQIA+ travelers. Through meticulous development of the website and well-orchestrated marketing campaigns, we aimed to extend a warm welcome to all visitors, accentuating curated experiences and tailored itineraries to spur a greater influx of travelers to explore the charms of the Thompson Okanagan.

The Challenges

Architecting an intuitive, visually captivating website that serves as a window to the myriad attractions awaiting in the Thompson Okanagan, while ensuring seamless navigation and accessibility.

TOTO social media marketing Be Colourful campaign older gay couple
TOTO social media marketing Every Hue Welcome campaign landscape city travel

The Solution or Opportunity

Harnessing the power of social media to spark engaging conversations and build a vibrant community of potential and returning visitors, thereby amplifying the region’s appeal.

The Execution

Executing compelling display advertising campaigns to bolster awareness and induce the curiosity of potential travelers, guiding them along the path of discovery towards Thompson Okanagan. Capturing the essence of Thompson Okanagan through high-quality visual storytelling that entices the target audience and enriches the digital experience.

TOTO social media marketing Every Hue Welcome campaign cyclists
TOTO social media marketing Every Hue Welcome campaign girl on bike
TOTO social media marketing Be Colourful campaign Gay Couple
TOTO social media marketing Every Hue Welcome campaign people kayaking

KPI’s Achieved

In less than a month of launch we were able to achieve the following:

• A surge of 2,811 website clicks generated via Display Advertising.
• An impressive 65.38% engagement rate bolstered through organic search.
• A robust 56.30% Click-Through Rate (CTR) on YouTube, amassing 22,000 views and steadily climbing.
• An expansive social reach extending to 134,630 individuals, amplifying our message of inclusivity and the unique offerings of Thompson Okanagan.

TOTO branding logo design

Meet the team

Project Manager: Bijoy Benhur
Marketing Coordinator: Ajeet Singh
Graphic Design: Jenna Allen
Web Development: Heather Treadgold / Joseph Fortino
Content: Nicole Forbes

Website design, SEO, & marketing that will grow your business.

Hiilite Web Design + Marketing + SEO
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