Sunco Drywall Ltd. is an established and award winning drywall and building company based out of Kelowna, BC. With 27 years of success, the goal for Sunco Drywall Ltd. was not to re-define their image, but rather to evolve their company, brand, personality, marketing materials. Hiilite Web Design and Marketing wanted to assist them to establish a positioning statement that allowed the company to effectively communicate their leadership in providing superior products, services, and results. This process was started with a thorough brand generation report that provided concise brand analysis and brand strategy based upon information provided by the client.
Visual Brand Identity
Hiilite Web Design and Marketing identified the primary objective for Sunco was creating primary logos and variations for use in different applications. Secondly, Hiilite included brand graphics, watermarks, and decorative elements that spoke to the target audience and appropriate demographics. This was a part of Hiilite’s comprehensive brand and graphic design package.
Stationary Brand Implementations
Prioritizing that the brand identity efforts were not an isolated effort, incorporation of the visual brand identity expanded to include business cards, letterhead designs, and a customized website interface design. Hiilite‘s talented team of design professionals collaborated with Sunco to bring new life to their existing graphics.
A specialty of Hiilite Web Design and Marketing is the construction of a customized website interface allowed for strategic implementation of creating a refreshed online presence. The website revitalization embodied the new visual branding and created a hub for online communication including social media integration and mobile capabilities.