Pacific Western Brewing
A Thoroughly Refreshing Website Refresh
We updated their old website to not only showcase their brands and beverages (with improved SEO), but also add a merch shop and highlight their sustainability work.
Deliverables:
Website design
Monthly maintenance
SEO Review/Reporting
Pacific Western Brewing did already have a website, but it wasn’t working for their need to emphasize how much they had grown and now offer. Through our SEO optimization, new website design and development, and e-commerce addition, they can proudly show off their website to both investors and customers.
More Than Just Touched-Up Pictures
Website designs for alcoholic beverages vary wildly, but all of them have unique designs to showcase their products. We embraced both the BC forests and sustainability elements in addition to animated graphics to add more delight to the user experience.
Words You Want to Look At
Website design may attract customers, but it’s what you say and how you say it that will get them to convert. We revamped the website copy of Pacific Western Brewing to better target their audience personas and bring more life and spirit to their brand—just like how their beverages add life to activities with friends.
Make It Known You’re Actually Out There
Just like how you need to wave to get attention, the same is true for your website which is done through consistent SEO. We optimized Pacific Western Brewing’s website to use SEO keyphrases their audience would be searching for and also improved their website back-end to make it even more attractive to Google.
Our history
We knew we wanted to make great beverages from the start, but we had to learn and try a lot before we became recognized as the company we are today
600% increase
in website traffic
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75% increase
in conversion rate
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Meet the team
Project Manager: Emilia Muscardin & Bijoy Benhur
Graphic Design: Cam Schreiner & Scott Watson
Web Development: Heather Treadgold
SEO: Patrick Henderson
Content: Jake MacLaren
Strategy: William Walkczak
Have you heard your customers say your website looked old or was difficult to navigate? Get in touch with us to give it a complete overall and impress instantly.
