Orangetheory Fitness is the largest group fitness company in the world with 900 studios open world wide — and now in Kelowna! With credentials like these, you may think why would they need marketing..? There’s high competition in the Kelowna market when it comes to gyms, personal trainers, group fitness classes and niche fitness studios! Just existing and offering an exceptional service isn’t enough. So how do you get noticed? How do you attract new members?
We started with Advertising on Facebook!
We design, set-up, and manage ongoing Facebook Ads for Orangetheory Fitness Kelowna. We create on-brand messages and attractive offers to entice users to “click” on our ads. They’re always directed to a custom landing page, built just for that offer! For example, at the beginning of the year you could’ve claimed 2 free weeks (see here)!
Our goal is to grab the target market’s attention and make it simple and easy for them to claim the current offer, while capturing their information for remarketing. Check out the Orangetheory Fitness Kelowna landing page here.
Stand out with video and get more engagement!
You’ve probably heard VIDEO IS KING, and if you haven’t well we’re telling you now. We created the sizzle video you see above to engage the relevant audience on social media and drive more leads to the appropriate landing pages!
Hopefully more video, outlining the benefits of Orangetheory and perhaps hearing from the happy members themselves! Follow Orangetheory Fitness Kelowna on Facebook to see what’s coming next!