Opera Kelowna is a non-profit society that sought assistance in bringing consistency to an existing brand. A spanning collaboration of various volunteers assisting in the visual needs of the organization had created unrelated visuals that needed aligning. Drawing on common elements they wished to retain such as the black, white, and red color scheme, our brand vision for Opera Kelowna included providing digital and traditional marketing pieces to bring awareness to their organization. Creation of a visually recognizable brand reflective of the societies artistry, we are now able to focus on replacing the website format previously used to allow for more customization, SEO capabilities, that is fully responsible, and more attuned to their organizational needs. Check out our blog post to see more information on the work we did with Opera Kelowna. https://hiilite.com/kelowna-website-design/hiiliting-the-arts-with-opera-kelowna/
Brand Identity Guide
When providing a visual re-brand, the collaborative efforts of the Hiilite Web Design and Marketing are combined within a Brand Identity Guide which includes, but is not limited to strategic choices in color palette, logo variations and applications, typography, and themes that align with the brands needs (seasonally, product based, etc.). To find out how Hiilite can help your business to excel check out our other work or contact us today!
Logo and Typography Applications
Within the Brand Identity Guide, the Hiilite Web Design and Marketing provided logo variations and intended applications of typography. Client education is imparted by the explanation of logo limitations, i.e. how adequate spacing around the logo is maintained to set the graphic apart from other design elements, as well as minimum and maximum size allocations. Hiilite strives to provide logos that are adaptable for any future use.
Creating a responsive and visually appealing website that aligns brand consistency and functionality was one of the top priorities for Hiilite Web Design and Marketing. We worked with Opera Kelowna to ensure that they had a design that was easy to navigate for its users as well as easily customizable so we could continue to keep their audience up to date on all the great events that are upcoming.