News

 
Web Design

Top Website Design Trends 2017

Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then read on for our top 5 website design trends of 2017.

Agency News

On May 1st, get your Onesie on!

The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses, universities, and schools to participate in supporting the Canadian Mental Health Association Kelowna.

Web Design Branding

Understanding Personal Branding with Angela Roy

The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however, if the brand does not speak to it's target audience, it will miss the mark completely.

Social Media Marketing Branding Blog

On Shamrocks and Finding Your Brand’s Voice

Another year, another St. Patrick’s Day. Do you join in with the legions of companies rolling out green-themed campaigns and posting leprechaun images on social media, while implying that if only they bought into what your company was selling that they’d finally find their ‘pot of gold’? Well… maybe. It depends.

Graphic Design

Drawing Inspiration from Paul Rand

Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn't have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much of what he knew. His hard work and determination is what set him apart from other designers at the time.

Social Media Marketing

6 Steps to Creating a Better Social Presence

You have your business set up on social media and you have been blindly posting information. Now you are ready to move forward, to create targeted content and actually reach an audience. Here are 6 tips to stop making generic noise and stand out in the social media crowd.

Social Media Marketing

Small Business, Big Marketing

Many small businesses are intimated by approaching a marketing company for help. Getting a marketing plan up and running is essential to helping your business grow, but you don't need to over spend to start seeing some results. There are a few ways that you can increase your reach without investing money upfront.

Social Media Marketing

Effective Instagram Marketing

Marketers have been working to perfect social media marketing for years. Facebook is the medium that has dominated for the majority of businesses, but we want to give you some great tips on how to use Instagram to properly promote your business.

Graphic Design Branding

Brand Identity Guide

Consistency in brand appearance reassures your customers they are getting the same great service every time. So how do we ensure brand consistency for our clients? We use a Brand Identity Guide.