Launching your Brand on Social Media

Marketing Social Media

Why Social Media? Social media is no longer a popular option for businesses, it's a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect…

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Why We Love Brands: The Psychology Behind Branding

Agency News

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and that's…

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Creating a Corporate Brand

Branding Marketing SEO Web Design

Creating a Corporate Brand That’s Authentic to Your Business & Market The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces already integrated…

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Top Website Design Trends 2017

Web Design

Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then…

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On May 1st, get your Onesie on!

Agency News

CMHA’s Mental Health Week is an annual national event that takes place during May 1-7 The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. We have all seen too many tragedies, life ended too…

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Understanding Personal Branding with Angela Roy

Branding Web Design

Angela Roy is a Lawyer and Management Consultant, who works with small businesses, providing professional services to bring calm back into their business. Angela approached Hiilite looking for a new logo and website. As with many sole entrepreneurs, Angela was unsure of exactly what she was looking for. Personal branding can be much more than…

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Drawing Inspiration from Paul Rand

Graphic Design

Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn't have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much of…

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The Power of Colour in Branding

Branding Graphic Design

It is widely understood that colour plays an integral role in branding, but do we really know to what extent? Even if we do, do we know how to use it properly? In the study Impact of Color in Marketing researchers discovered that out of the people who make snap judgements about a brand, 90% base…

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Small Business, Big Marketing

Marketing Social Media

Many small businesses are intimated by creating a marketing strategy themselves, but are also hesitant to approach a marketing company for help. Getting a marketing plan up and running is essential to growing your business, but you don't need to over spend to start seeing some results. There are a few ways that you can…

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