Brand – Product Naming
And you thought naming your company was hard!
Naming a product can be tough to do. It needs to fit with your brand and be clearly understood by your consumers. Use these steps to get started and give us a call if you need some creative help.
- Focus on Emotion
- Create a compound word
- Make it up!
- Too complicated
- Negative meaning
- Alternative meaning in another language
- Domain name is taken
- Copying another company
- Use commonly misspelled words
How do I come up with a good name?
The process is very similar to that of naming a company: