Strategy – Go-to-Market

A Go-to-Market strategy (GTM strategy) is a plan on how your company will actively reach its target demographic and gain competitive advantage. This business plan clearly outlines the action steps that will lead a new product or company from entry to the market, to a high market share. To get started with a strategy for your business, Hiilite will start with the following building blocks

What is your product?

Even companies that sell similar products or services have qualities that set them apart. Determining exactly what you are selling will help us determine who and where we should focus our marketing efforts.

Who are your customers?

If you’re a currently operating business we want to figure out what market you have already attracted. We can use that information to find out who is organically finding your product and services. That information will help us to capitalize on the strategies that are already naturally working.

Who is your ideal customer?

If your current customer isn’t your ideal customer, we need to change the current strategies to attract the type of clients that you are looking for. This is very common with businesses that are looking to grow and expand. They are looking for high-end or larger projects than the ones that they are currently working on.

How will we reach your target market?

Once you have determined who you want to target with your marketing, the next step is to figure out how you are going to get your message in front of them. There are many different avenues in the world of marketing and every business requires a personalized approach. Certain types of businesses naturally lend themselves to different platforms, but that doesn’t mean that we need to follow the same plan that your competitors are using. With time and effort, we can help you find the best way to approach your target market.

What position do you want to be in the market?

Once we start getting your message out to your target market, we need to evaluate where exactly we want to position ourselves. We can continuously change our approach and adapt to be in the best position possible. We will work closely with you to understand what you are seeing on the ground so we can point your business in the right direction.