Users are reading blogs are a far greater rate now than ever before, with an average of 33 million new posts each month from WordPress blogs alone. About 35% of businesses blog at least once every month, which is the focus of this article.
Types of blogs
When setting up a blog for your website, you want to figure out the objective or theme of the blog in relation to your business, such as:
Topics for a corporate blog are usually consumer or stakeholder facing, including news or announcements to product information or community relations efforts.
These are typically for businesses that are centered around an individual whose life and experiences are directly relevant to the face of the business, such as an author or life coach.
Hobby or Interest Blogs
These blogs are great for professionals to share their expertise in topics such as fashion, beauty, sports, tech, etc.
This is the profit based blog that generates revenue through advertising or affiliate sales as a means of income. Typically the blog is the main focus of the business, and not just an extension of the main business.
Strategies for success
Your blog is a tool to showcase your company’s culture and personality, while also offering insight into the products you are offering. Though you also would like to see a return on your time time invested into your blog in the form of more viewers, customers, and page ranking. So here are the best ways to build that user base:
1. Show Authority
Use your blog to establish that you are an authority for the industry you are in, by helping add value to that industry through your content.
Content creation can be challenging, but it’s important to be original and creative. Write content that may help your users more effectively use your products, or help make their lives easier, or to just entertain them.
Timing is important when attempting to get the most traction from your content by finding the days of the week, or times of day, the majority of your users are online and are most likely to see and share your content.
If a user comes to your site and sees you content has not been updated for months, they may get disheartened and leave. The same goes for inconsistent content release dates that give users little reason to come to your blog each week or month in hopes of seeing your latest content.
This is where the return on investment happens. The longevity of a post can be greatly extended when a conversation is started by your audience. This also included being an active member of that conversation, showing your audience that your care.
This study done by the New York Times shows that factors that most affected the likelihood an article would be emailed.
- Emotionality +18%
- Positivity +13%
- Awe +30%
- Anger +34%
- Anxiety +21%
- Sadness -16%
- Practical Utility +18%
- Interest +25%
- Surprise +14%
- Author Fame +15%
- Uncredited -56%
- Word Count +71%
Source: Social Science Research Network