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Top Website Design Trends 2017

Web Design

Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it’s time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then read on for our top 5 website design trends of 2017.

Kelowna Website Design | Hiilite 2017 Web Design Trends - Bold Typography

Bold typography

Strong typography creates visual impact. Big, bold typography can be used to effectively anchor a homepage, particularly when the rest of the page is relatively clean & minimal. Expressive combinations such as large and decorative serif typefaces combined with simple geometric ones are showing up in many web designs across the web. While custom display fonts can create a unique look, Google fonts are universal across multiple platforms and therefore offer more control over how the design will display on various browsers & devices. The use of geometric & serif typefaces as well as larger font size (for readability) are fast becoming the typography trends to watch.

Kelowna Website Design | Hiilite 2017 Web Design Trends - Video


Video and cinemagraphs (high-quality videos or GIFs that run on a smooth, continuous loop) have become a popular way to add movement and visual interest to otherwise static pages. Video can grab a vistors attention and convey emotion in a way that words on the screen just can’t replicate.

Kelowna Website Design | Hiilite 2017 Web Design Trends - Grid Layouts

Grid layouts

Thanks to the rising popularity of Pinterest, the masonry (or grid) layout continues to infiltrate the website design landscape. It can be used to create an enjoyable browsing experience and showcase content in a neat and digestible way while keeping mobile responsiveness in mind. It’s very important to recognize that a website design must work across multiple devices & screen sizes. Grid layouts work well for pages with an abundance of information as it can make the information more accessible and enticing.

Kelowna Website Design | Hiilite 2017 Web Design Trends - Authentic Photography

High-quality authentic photography

When it comes to photography there is growing demand for original, candid images that are relatable rather than overly polished or posed. Studies have shown that images featuring real people have a better chance at converting visitors. Now, not everyone has the budget for original photography but it does make a world of difference and worth the investment. High quality, high-resolution photography can be used across your marketing deliverables including on your website, for social media, or for print materials. However if stock photography is your only option, it is possible to source the right images for a design and avoid the ‘bad stock photography’ feeling.

Kelowna Website Design | Hiilite 2017 Web Design Trends - Vibrant Colour

Vibrant & brighter colours

Bright hues are taking over from the muted and neutral colour schemes of 2016. The bold use of contrasting colours and vibrant duotones makes images pop on neutral backgrounds. Color choice for a website is incredibly important as it can influence visitors’ emotions, thoughts, and conversion rates. Just as colour selection for your brand is important, so is colour selection for your website design.


While embracing new trends is all well and good, you have to decide whether or not they will work for your brand & positioning. After all, your website is often the first representation of your company that a potential customer will come across. The number of people using internet search engines is increasing year on year, with 6,586,013,574 searches a day happening worldwide. Surely we will see a lot of last year’s web design trends continue to shape and influence the web design space as these new trends continue to develop.

In need of a website design facelift? We can help. Contact Hiilite web design + marketing to discuss how to get an on-trend online presence.

Kelowna Website Design | Hiilite Brand Colours
  1. […] reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces already integrated into the […]

    Pingback by Constructing a Brand | Hiilite Marketing & Web Design on June 12, 2017 at 3:18 pm

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