“The Shadow Job” 7 Benefits of Ongoing SEO with Hiilite

You’re ready to start your business. You’ve spent hours developing a plan, scrutinizing your brand and had Hiilite Web Design and Marketing create a badass website. Now off into the world you go…

Wait!

Before you leave, there are a few things you should know about your new website and Search Engine Optimization (SEO). When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it’s best performance. As you move forward there will be updates, changes and maintenance required on your website. You won’t be able to see them all, but they will drastically improve your site’s optimization. Here are the 7 benefits to ongoing SEO with Hiilite.

1. Updates

There are two kinds of updates that your new website will need. The first are those that need to be completed to maintain the security of your website. Having Hiilite watch over your site ensures that all updates are completed in a timely fashion. Failing to update can cause serious long-term problems that will become harder to fix as time goes on. The second kind of update that your website will encounter are those that happen automatically. Google updates their browser and your website needs to be able to adapt. When those changes occur, Hiilite will be sure to keep your site optimized for the best results.

2. Speed

Old website can be painfully slow. The first way to lose a new client off your website is having pages that simply take too long to load. The bulk on your website that is slowing it down can be anything from unused plugins to badly written code. We often find a lot of redundancies written into websites. Hiilite can help you to identify what is causing your website to be functioning slowly and how to maximize the user experience.

3. Functionality

With the increased need for web presence, we have seen the rise of DIY websites. Some businesses feel that by building their own website, they will reduce their costs and maintain the same functionality as if they paid to have it crafted by an expert. The problem is that the website you create is static. A developer has the knowledge to continuously update your website so it meets the needs of your customers and improves the flow of your site. Establishing the best way to approach these can be extremely complex, especially for businesses that need the use of event plug-ins, ticket sales, user registration or online sales.

4. Simplicity

Keeping it simple is the name of the game. It is too easy to find a product or service that might work for your website, but complicates the process. Before making and changes or updates, it is important to consult your developer! They have likely already encountered the problem you are facing, and know the best course of action to take. Their recommendation has the knowledge and experience to guide your business in the right direction.

5. Data Analysis

With analysis and tracking we are able to give our clients a complete look into their website and it’s success. We are able to track conversions to better education our clients on the successes and opportunities that exist around the development of their website. Pages can be changed to increase the ease of use and positively affect the user’s experience while on the site.

6. Multi-level Diagnostics

When something goes wrong, having a developer at your side it the ultimate secret weapon. Issues can arise at many different levels. Your web developer will be able to determine which one of the following is causing the problem: domain registrar (where your domain was purchased), domain name server, web server, content management system (ex. WordPress) or the coded content itself.

7. Anything that can go wrong, will!

It’s Murphy’s Law and we have seen it time and time again. Everything has a potential to break. The internet is constantly changing and updating. If you don’t stay on top of it, it is easy to get left behind. Use the expertise that is your Hiilite marketing team to make sure that you’re covered for any and all unseen emergencies.

Key Take Away

Consult your developer. They make anything possible!