Drawing Inspiration from Paul Rand

Graphic Design

Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn't have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much of…

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The Power of Colour in Branding

Branding Graphic Design

It is widely understood that colour plays an integral role in branding, but do we really know to what extent? Even if we do, do we know how to use it properly? In the study Impact of Color in Marketing researchers discovered that out of the people who make snap judgements about a brand, 90% base…

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Brand Identity Guide

Branding Graphic Design

Consistency is key with all branding. Anything your business produces should follow specific guidelines to ensure brand recognition and inspire confidence in your company. Think about your favourite cup of coffee. Your expectation of that coffee is that it's the same, every time you order it. This is similar to the way your clients feel about…

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Why Your Business Needs Good Design

Branding Graphic Design

While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand's design, this shouldn't be the corner you cut. The choice to pay $15 for a logo online can seem like…

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