Creating a Corporate Brand

Branding Marketing SEO Web Design

Creating a Corporate Brand That’s Authentic to Your Business & Market The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces already integrated…

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Understanding Personal Branding with Angela Roy

Branding Web Design

Angela Roy is a Lawyer and Management Consultant, who works with small businesses, providing professional services to bring calm back into their business. Angela approached Hiilite looking for a new logo and website. As with many sole entrepreneurs, Angela was unsure of exactly what she was looking for. Personal branding can be much more than…

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The Power of Colour in Branding

Branding Graphic Design

It is widely understood that colour plays an integral role in branding, but do we really know to what extent? Even if we do, do we know how to use it properly? In the study Impact of Color in Marketing researchers discovered that out of the people who make snap judgements about a brand, 90% base…

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Brand Identity Guide

Branding Graphic Design

Consistency is key with all branding. Anything your business produces should follow specific guidelines to ensure brand recognition and inspire confidence in your company. Think about your favourite cup of coffee. Your expectation of that coffee is that it's the same, every time you order it. This is similar to the way your clients feel about…

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Why Your Business Needs Good Design

Branding Graphic Design

While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand's design, this shouldn't be the corner you cut. The choice to pay $15 for a logo online can seem like…

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Branding As An Experience

Branding Marketing

“At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou This applies to your business as well. The creative process that brings your business from an idea to reality is never void of emotion. The trick is finding what feelings you…

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Brand Consistency. What’s Your Flavour?

Agency News Branding

We know branding is not rocket science. Aerospace Engineers are not required. It just needs the consistency, process, experimentation & leadership. It takes discipline and time to create a cohesive brand. We are constantly refining our brand at Hiilite, we want our message to be clear and consistent. Don't leave your customers feeling lost and…

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